Conshohocken, PA (PRWEB) January 28, 2014
The pharmaceutical industry is at a crossroads. The era of writing one prescription after another is over. Patients, advocacy groups, payers, government, and others are asking for better outcomes. Enter digital medicine. To help pharmaceutical companies better understand how digital medicine will redefine the pharmaceutical business model, Pharmica will host its “Pharma 3.0 – The Digital Medicine Era” conference in Conshohocken, PA on April 30th & May 1st, 2014.
“Dr. Reynolds is the Senior Vice President of Health Services at Sensei, Inc. and has guided the development of awarding winning mobile applications for wellness and diabetes management,” said Matt Hendricks, Partner with Pharmica Consulting.
“His scientific work is focused on how people of different ages interact with digital medical applications and how to design the best user experience for a specific age group. His presentation will explore the differences in use patterns of each generation of users and describe the unique challenges when engaging older adults in technology-associated health interventions as well as present examples of well executed mHealth applications.”
Those interested in learning more about Pharmica Consulting and upcoming forums or service offerings can visit http://www.pharmicaconsulting.com/services/ . To request additional information, please contact Greg Cohee at 215-579-1650 or Matt Kiernan at 610-945-4364.
About Pharmica Consulting:
Pharmica Consulting, one of the Life sciences Industry leading consulting firms, provides a variety of offerings designed to help pharmaceutical and biotech clients achieve true operational excellence. Consultants at Pharmica invest the time needed to truly understand a client’s specific challenges and tailor solutions to help them create a more profitable business environment. Pharmica Consulting knows how to build effective strategies - and deliver against those strategies as promised.