Winooski, VT (PRWEB) January 28, 2014
MyWebGrocer, a leading provider of digital marketing solutions to the grocery and CPG industry, today announced the appointment of Greg Stevens as Executive Vice President of Sales. He will be in charge of CPG brand sales for the company, based out of the New York City office.
Greg has vast experience in the advertising industry, most recently serving as President of Liberty Advertising. Prior to that role, he was the President of IAC Advertising. “Greg is a great addition to the MWG team. His strong understanding of the digital media space will help us continue to expand our reach, and solidify our position as the leader in digital grocery,” said Rich Tarrant, CEO of MyWebGrocer.
Greg will be working closely with the current brand sales teams, helping CPG companies take advantage of the targeting, reach and influence of the MWG ad network, which is currently the largest and most powerful digital grocery platform in the country. “I have spent decades working in the advertising industry, witnessing the evolution to our current digital environment,” said Greg. “That expertise has given me a broader perspective to see where MyWebGrocer fits into the landscape. I’m excited to work with more CPG brands as we progress from some of the traditional and unmeasurable tactics of the past to newer, more personalized digital campaigns that return true, measurable results.”
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands, offering a breadth of shopper marketing services supported by a comprehensive technology platform. MWG manages digital solutions for more than 140 retailers nationally, representing more than 10,000 stores, and 200+ major consumer packaged goods brands.