Wiley Releases New Book by Noted International Authority on Venture Capital, Lou Gerken, Titled "The Little Book of Venture Capital Investing"

Hoboken, NJ (PRWEB) January 29, 2014

A little book full of enormous value for novices and seasoned venture capitalists alike.

After having been thrown for a loop by the bursting of the tech bubble more than a decade ago, the venture capital industry suddenly has come roaring back to life over the past two years. In 2011 alone, more than $7.5 billion in venture capital was invested—representing more than a 19% increase over the previous year—in more than 966 companies. A majority of these companies reside in the life sciences, Internet, and alternative energy sectors.

In today's weak job market, VC is more important than ever, since financing new tech, alternative energy, media, and other small to mid-sized companies is vital to creating new jobs.

In his new book, The Little Book of Venture Capital Investing: Empowering Economic Growth and Investment Portfolios (Wiley, January 2014, $22.95), author Lou Gerken, a noted international authority on venture capital and alternative investments, tells the reader everything they need to know about the venture capital industry's important role in enhancing economic growth and employment. It is also the perfect go to primer on making venture capital investments to enhance portfolio returns.

Among much more, The Little Book of Venture Capital Investing:

• Clearly explains the ins and outs of venture capital in today's more risk-averse, highly regulated climate;
• Offers expert advice and guidance on venture capital exposure and investment options;
• Describes proven investment selection, timing, monitoring, and exiting strategies for achieving optimum returns;
• Shows you how to spot the most promising investments in both new and emerging industries and economies as well as long-established ones;
• Explains how to make venture capital investing an integral part of your overall portfolio management strategy;
• Offers proven techniques for using VC investing to significantly enhance portfolio returns while reducing investment risk in bull, bear, and sideways markets;
• Supplies real-world examples and case studies of successful (and a few not-so-successful) VC investment strategies across a range of industry sectors.

Written by one of today's most listened-to experts on direct investment opportunities globally, this book is a key guide to confidently surfing the new wave of VC investing for market-beating returns, year in and year out.

About the Author:

Louis C. Gerken founded alternative asset fund manager Gerken Capital Associates (GCA) in 1989. Prior to forming GCA, Mr. Gerken was a Managing Director and Group Head of Prudential Securities' Technology Investment Banking Division, which served as an advisor to international M&A and corporate finance mandates.

Earlier, Mr. Gerken was a General Partner to Prudential Securities' four venture capital funds, known collectively as Prutech, one of the largest U.S. venture capital funds at the time. Prutech completed over fifty IT and bio-tech sector early- and expansion-stage investments, and was one of the first VC funds to pioneer corporate partnering as a co-investment strategy. Prior to this, Mr. Gerken was responsible for overseeing Wells Fargo's venture capital activities where he structured one the industry's first fund of funds.