(PRWEB) January 27, 2014
“NET neutrality” suffered a major blow last week when a federal court overturned the Federal Communications Commission's (FCC) right to enforce level, open internet access. Jason Hennessey of EverSpark Interactive says the decision could profoundly change the digital marketplace—and hamper free enterprise.
The FCC has enforced net neutrality, a set of rules that make internet providers treat all websites equally, since 2010 according to CNN (retrieved 01.21.2014). Verizon sued to overturn those rules, and while the communications company lost its original case, it won an appeal in the DC District Court last Tuesday.
That victory has provoked outrage in the tech community. Hennessey, EverSpark's co-founder, says the consequences will affect every internet user.
“Net neutrality is what guarantees that your Instagram pictures load just as quickly as someone else's Twitter pictures,” Hennessey said.
Hennessey says that without the FCC's neutrality rules, providers can artificially hobble companies—or viewpoints—they don't like.
“At a minimum big companies with a budget will trample smaller businesses,” he said. “It could also mean blatant favoritism of political or religious viewpoints.”
Opponents of net neutrality say providers should be able to charge as they see fit for the service they provide, but Hennessey says that argument is based on false logic.
“There is no other industry where private companies can tax basic infrastructure,” he said. “Your local cafe doesn't have to pay more to be on a major road than McDonald's does. Your phone company can't charge an extra fee when you dial their competitors.”
“It creates shadow competition, derailing the free market.”
The FCC has not yet stated whether it will appeal the decision, which could take the case to the Supreme Court.
EverSpark Interactive is an all-in-one SEO, internet marketing and digital media firm that specializes in gripping, keyword-optimized content. From sales pages to company blogs, PR blurbs to high-quality videos and social media posts, EverSpark's content always gets attention—from both search engines and live customers. The company can be reached at (770) 481-1766 or http://www.eversparkinteractive.com.
US Court of Appeals, DC Circuit No. 11-1355, Verizon v. Federal Communications Commission.