Boston, MA (PRWEB) January 28, 2014
Body Monitor Review (BMR) completed comprehensive reviews of leading activity monitors and fitness bands, including the Nike+ FuelBand SE, Jawbone UP24, Fitbit Force and Fitbit Flex, Misfit Shine, Basis B1 and more. These reviews clarify what these products do – and don’t – and makes it much easier for consumers and corporate buyers to understand the differences when making purchase decisions. “These products are a brand new concept for most people,” says David Provost, Lead Analyst and President, BMR, “and we’re reducing the confusion that comes with navigating the choices out there.”
BMR uses a methodical, objective approach based on criteria that are grouped into different categories including Data & Connectivity, Functions, Personalization, and Customer Support. This framework is ideally suited to head-to-head comparisons and reliably highlights the characteristics of the entire product offering, not just the device itself. Philippe Kahn, CEO of Fullpower, the makers of MotionX says, “I respect Body Monitor Review’s work. Their independent, methodical approach produces rigorous analysis that will differentiate the players from the pretenders in the wearable space.”
Three fundamental trends are converging to drive demand for wearable technology, specifically products that track individual activity levels, sleep patterns, and eating habits: 1) Technology: constant advancements in computing power, miniaturization, and network connectivity; 2) Social: the United States has been waging a pitched battle against the risks of modern sedentary lifestyles; 3) Regulatory: the Affordable Care Act is fundamentally changing how healthcare is delivered and setting the stage for new consumer-level incentives (like cash payments) for using activity monitors.
Startups and global brands have been quick to introduce products to address this opportunity. Another wave of entrants with large consumer electronics product portfolios are now entering the fray. This creates an opportunity to control their home electronics and more from the same wrist band they use to track their activity. The versatility of these products will be enhanced by flexible touch screens, advancements in power management, and continued integration in our networked world. The future may not revolve around smart phones or smart watches only – the future may include “smart bands” that can be controlled by touch, voice, or via phone or computer.
About Body Monitor Review
Body Monitor Review is a thought leader in the development, use, and support of these products. Primary goals for the company include being an advocate for the nascent wearable monitoring industry and the people that use these products. The company uses a systematic method in its reviews designed to maximize objectivity and deliver clear findings that are actionable by both industry professionals and consumers alike.