Confirmit SODA 3.0 Pushes Market Research Operations Management to New Heights

Full-service mobile app radically increases the value of feedback and insight through Market Research programs.

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New York, NY and Oslo, Norway and London, UK (PRWEB) January 28, 2014

Confirmit today announced Version 3.0 of its award-winning mobile App, SODA – The Survey On Demand Application. Confirmit SODA enables enterprises and Market Research agencies to capture in-the-moment feedback from respondents, whether they are consumers or employees, providing unbeatable insights into experiences.

Version 3.0 features extensive new program and field management capabilities that can radically optimize the effectiveness and efficiency of Market Research operations. Additional enhancements include an expanded push notification system to help field researchers stay in constant contact with their home base, and real-time views of staff location based on continuous GPS tracking.

This development signals a change in the mobile research arena, as the channel matures and client fieldwork and mobile agent programs grow into the tens of thousands, with consumer mobility at an all-time high. SODA 3.0 powers seamless program management and improved productivity, ultimately optimizing the speed and quality of data collection and analysis.

Danni Findlay, Director, Marketing Sciences Limited, comments: “We have every confidence in Confirmit’s SODA mobile App and are currently using it to optimize work flow and drive efficient operations in one of our major projects. We use MobileMR to implement one of the UK’s largest Customer Experience programs with Tesco, which provides each individual Tesco store with insight into how its store performs on key measures. With 1 million interviews under our belt in the last year, we know that using MobileMR, based on Confirmit SODA, has allowed Tesco to react quickly to customers’ wants and needs.”

“The key to a successful mobile research program is the ability to have a comprehensive view over a multitude of projects, and to be able to balance effort and resources across ever-shifting priorities,” explains Terry Lawlor, Confirmit’s EVP Product Management. “With SODA 3.0, Confirmit provides managers and lead researchers with unprecedented real-time insight into their networks of agents and their devices, including how teams are progressing against targets, and with sophisticated quality checks on the work being completed.”

Confirmit is the leading global software provider for Market Research, Customer Experience and Employee Engagement. Its leading-edge mobile applications power millions of surveys each year, with over 15 million survey responses gathered on the SODA platform in 2013 alone.

About Marketing Sciences
Marketing Sciences is a major research company conducting qualitative, quantitative, digital and sensory research for clients around the world. It is the trusted research adviser to some of the world’s leading brands – delivering clear direction through clever thinking.

Part of the Creston Group, the company has a proven track record in delivering innovative, insightful and bespoke solutions which add real value for its clients.

About Confirmit
Confirmit is the world’s leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, Cross-Tab, Dow Chemical, Farmers Insurance, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, Swapit, Swisscom, Symantec and The Wellcome Trust. Visit http://www.confirmit.com for more information.


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