Chicago, IL (PRWEB) January 30, 2014
Channel IQ, the world’s leading provider of online pricing intelligence, brand protection and channel management solutions, today announced that Director of Brand Protection David Howell will present a special seminar at SnowSports Industries America annual Snow Show on Saturday, February 1, 2014, at 10:30 am MT at the Colorado Convention Center in Denver, CO. During this presentation titled “Mitigating Price Erosion through Proactive Brand Protection”, Howell will discuss the current brand protection landscape, and how manufacturer and retailer can both take a proactive stance toward managing pricing. David will also be available for complimentary one-on-one consultations after his session.
“I’m excited to be a part of this year’s Snow Show and offer insight on how manufacturers and retailers can both engage in reversing price and brand erosion,” said David. “Many manufacturers and retailers already have the tools, but just don’t know where to start. I look forward to showing them how to take control of online brand and product and aggressively protect their margins.”
For more than five decades, the SIA Snow Show has been bringing the entire snow sports market together in one place, making it the most important trade event for the entire industry. Showcasing the latest trends, innovations, product lines and styles, the SIA Snow Show represents the only global event where 900+ brands are presented in an authentic environment both on and off the snow, all powered by the passion and culture of snow sports.
As Director of Brand Protection for Channel IQ, David leads his division in its mission to help retailers and manufacturers successfully investigate, report, and enforce their brand and pricing policies in online channels. David is considered an industry thought leader and often speaks at brand protection, anti-counterfeiting, and intellectual property conferences and events. He has been featured on podcasts and radio shows. His thoughts on brand protection have contributed to articles in the Wall Street Journal, Reuters, Crain’s, and many others.
About SnowSports Industries America
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. Learn more at http://www.snowsports.org.
About Channel IQ
Channel IQ is the leading provider of online price monitoring, authorized retailer management, and brand protection solutions to manufacturers, distributors and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers and retailers to automatically act on real-time data. For more information, visit http://www.channeliq.com.