In a world that continually evolves the definition of "self-serve", we realized that Marketing was an under-served discipline that deserved its very own sniff test....
Burlington, MA (PRWEB) January 30, 2014
In a landmark innovation that is already showing an impact with cleaner air in offices everywhere, White Rhino, a strategic marketing agency in New England has launched its proprietary "BS Detector" , designed to help marketers remove the odorific layer of unnecessary copy from their work and help restore that shiny "authentic Brand" look so many Brands buried under the effluvium of their efforts to be creative.
Marketing BS goes as far back in civilization's history as the written word itself, when some of the earliest written documents revealed that exaggerations about the after-life may be the root cause for some of the over-sized investments made into the pyramids by some Pharaohs. In early America, the snake-oil salesman inherited what was now a centuries-old tradition and as the birth of modern mass-marketing showed from the turn of the twentieth century, there would be no limit to the pungent emanations put forth by ambitious marketers looking for better ways to complicate things for consumers.
But with the advent of the digital age, White Rhino is seizing the opportunity provided by customer fatigue with BS-loaded messaging and advanced technologies available to detect it by offering this free tool to the marketing community to help them fumigate their websites and other copy assets and restore the "uncomplicated" nature of their Brands.
White Rhino's Founder and Creative Director, Dan Greenwald, shared his optimism that "it will only get better" as tools like this help modern digital marketers "automate their authenticity".
"We started to realize a few years ago that with the democratization of messaging that grew out of the social media era, cutting through the marketing BS was a bit like trying to see the skyline in Beijing. Something had to be done."
By pasting in the link to a suspect webpage, or pasting a segment of copy directly into the tool, the user will get both a grade and a list of terms or phrases that would be considered "contributors" to a poor BS rating. The tool is free and available as a free service to all marketers - for the sake of your customers. Try it here today.
About White Rhino
White Rhino has been a provider of Strategic Marketing Services in the New England area since 1993. Based in Burlington, Massachusetts, White Rhino has established itself as a local and national leader in Healthcare and Technology and is noted for their award-winning design capabilities and expertise in gamification. They can be reached at 781-270-4545.