Santa Monica, CA (PRWEB) January 28, 2014
Retention Science, an innovator in retention marketing has formed an integrated partnership with Responsys, a leader in marketing cloud software and services. As a result, Responsys users will have access to the most advanced tools available to build repeat business and maximize customer lifetime value.
Retention Science helps online retailers and brands retain and re-engage customers by collecting and analyzing customer data – from demographic information to purchase history to website behavior – and use that data to personalize email offers that meet the individual preferences of each customer.
“Retention Science and Responsys share a dedication to delivering tailored, individualized marketing experiences,” said Jerry Jao, CEO of Retention Science. “Through predictive algorithms, we will be able to tell Responsys’ clients exactly when and how to re-activate and re-engage customers, which is critical given that 80 percent of a company’s sales tends to come from 20 percent of its existing customers.”
Through a combination of Responsys’ multi-channel marketing platform and Retention Science’s customer retention expertise, clients such as Vitamin Shoppe can maximize customer retention and conversion from existing customers by creating highly targeted marketing campaigns.
“Retention Science and Responsys shared many clients together and we are pleased to offer our innovative approach to customer retention to Responsys clients worldwide,” said Jao.
About Retention Science
Retention Science is a leader and innovator in retention marketing. Using big data analytics and predictive algorithms, its retention automation platform helps online retailers re-engage customers by profiling their behavior and creating timely and relevant retention campaigns for each individual, resulting in increased lifetime value. Clients such as CafePress, The Honest Company and Chrome Industries leverage the platform to personalize their retention campaigns and increase customer spending by up to 133 percent. Retention Science has been recognized by Fast Company as an Innovation Agent and by Ernst & Young for Entrepreneur of the Year. The company is based in Santa Monica, Calif., and backed by industry-leading investors such as Baroda Ventures, Forerunner Ventures and Mohr Davidow Ventures. For more information, visit http://www.retentionscience.com.