Is the New Year Resolution A Thing of the Past? Almost half the UK didn’t make one and 40% that did have failed already

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New research from Savoo into the ever-decreasing popularity of the New Year resolution and how the UK is failing within a month of starting one - It’s not yet the end of the first month of the New Year and already most of the UK has given up on its resolutions - if they even made any. A staggering 44% of UK adults said that their lives were too hectic to make any this year and almost 40% who did make a resolution have already given up according to research from voucher code website – begging the question, “Is the UK losing its much valued Bulldog spirit?”

For those willing to push themselves, the most popular resolution made was to lose weight; adding to the theory the UK is quickly becoming an overweight, exhausted and lazy nation particularly among young people with 43% of young people wanting to lose weight.

Another worrying statistic is that 40% of the UK felt they needed to save more money or spend less money this year, proving that consumerism and debt is also not going away even with signs of an economic recovery.

If it weren’t for women the statistics would be even more worrying with men really letting the UK down when it comes to attempting to improve their lives. More than half of men didn’t make a resolution compared to 38% of women. The only good news is that the young people of today seem to be more conscious of self-improvement with only 30% of 16-24 year olds not making a resolution.

Resolution    Male     Female
Didn’t make one    51%    38%
Eat healthily    12%    24%
Get fitter    11%    16%
Resolution    Age 16-24    55-100
Didn’t make one    29%    53%

Simon Bird, General Manager of said, “To say we were shocked at the results is an understatement. People seem to be burying their heads in the sand when it comes to their weight and finance problems – two aspects of life that need to be in good shape.”

To make matters worse, it appears those giving up on their resolutions are losing money as a result. 45% of those who had given up on their challenges said they had already lost between £20 - £60 with Northern Ireland the biggest culprits with an amazing 63% of those giving up losing up to £40 already.


For further information or to view the full research please contact:
Ed Fleming
Head of PR and Partnerships; +44 (0) 7970 056 059 Email: efleming(at)savoo(dot)

The research was conducted by Opinion Matters between January 20-25, with over 2000 respondents taking part from across the UK with varying ages.

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Ed Fleming

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