Belvia Luxe Bra created to raise funds for breast cancer

JML’s Belvia Bra, the bra that has sold 8 million units in the UK, is proud to be working in partnership with the charity Breast Cancer Care. The partnership sees the launch of a specially created pink bra, Belvia Luxe Bra, on Breast Cancer Care’s brand new shopping website, http://www.buyitwithlove.com (live throughout February and March).

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Rob Falconer, Sales Director of JML says: “I’m thrilled that we are supporting Breast Cancer Care’s Buy It With Love campaign. It is a great cause and help to the 55,000 people affected by breast cancer every year.”

London (PRWEB UK) 30 January 2014

JML’s Belvia Bra, the bra that has sold 8 million units in the UK, is proud to be working in partnership with the charity Breast Cancer Care. The partnership sees the launch of a specially created pink bra, Belvia Luxe Bra on Breast Cancer Care’s brand new shopping website http://www.buyitwithlove.com (live throughout February and March).

In a special pink shade JML will be encouraging women all over the country to wear this amazing charity bra for comfort and the ultimate support. Designed to slim, smoothe your shape and accentuate your bust it will leave you looking the best you can be. For every £14.99 bra sold via http://www.buyitwithlove.com from 1st February 2014, £1 will be donated to Breast Cancer Care.

55,000 people in the UK are diagnosed with breast cancer each year – that’s one person every ten minutes. Breast Cancer Care is the only UK-wide breast cancer support charity offering free services and expert information for anyone affected.

Rob Falconer, Sales Director of JML, says: “I’m thrilled that we are supporting Breast Cancer Care’s Buy It With Love campaign. It is a great cause and help to the 55,000 people affected by breast cancer every year.”

Dispensing with hooks and underwires Belvia Luxe Bra has a patented X-Support System™ which is knitted seamlessly into the fabric to provide lift and support without discomfort. Belvia Luxe Bra uses a soft, breathable fabric which wraps around the chest. Because it moulds to your body it provides comfort leaving you with a fantastic looking shape. And it gets rid of the dreaded fat back effect.    

Notes to Editors:

For more information please contact Jonathan O’Connor at press(at)jmlgroup(dot)co(dot)uk or 020 7691 3876.

Belvia Bra Luxe retails at £14.99 and is available from http://www.buyitwithlove.com from the 1st February 2014. For every pink bra sold £1 will be donated to Breast Cancer Care

Small: 30-34
Medium: 36-38
Large: 40-42
Extra Large: 44-46

Product Features:

  •     Elegant lace trim
  •     Added support without pinching
  •     Virtually seamless
  •     Choose your chest size for the perfect fit

About JML:
Founded in 1986 by John Mills, JML was once a small family company that developed through live demonstrations of innovative products at consumer exhibitions. Over the last two decades JML has grown into a household name and is one of the nation’s favourite brands. It is widely recognised as the number one as seen on TV company in the UK. Their products range from the UK’s best-selling Belvia Bra to the Fast Fit Ironing Board Cover and Ceracraft Pans. You can find JML’s diverse range of products on virtually every high street and in most of the UK and Ireland’s biggest retailers. JML also has two TV shopping channels, The Store and JML Direct TV and operates a website at http://www.JMLdirect.com.

About Breast Cancer Care:
Breast Cancer Care is the only specialist breast cancer support charity working throughout the UK. We were founded in 1973 by Betty Westgate, who was herself diagnosed with breast cancer. In the ensuing forty years we have supported millions of women and their families through our face-to-face, phone and online services. We also provide training, support and networking opportunities to specialist breast cancer nurses, and Breast Cancer Care publications are used by the majority of breast cancer units throughout the UK. We campaign for better support and care and promote the importance of early detection, involving people with breast cancer in all that we do. Visit http://www.breastcancercare.org.uk or call our free helpline on 0808 800 6000.


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