Razorfish Appoints Senior Vice President Head of Multi-National Clients

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Anne Davis Named in the Global Role, Located in Hong Kong

Razorfish today announces Anne Davis as the Senior Vice President Head of Multi-National Clients.

A member of the Razorfish team since 2009, Anne has over 20 years experience working in client and integrated communication agencies with the last 15 focused on digital.

Anne’s charge in the newly created role is to build an operation and culture that is hospitable to multi-national client relationships. Reporting directly into global CEO, Pete Stein, she will work both with the global leadership team and with the organization as a whole to facilitate multi-national client opportunities.

The role is based out of Hong Kong, Anne’s childhood home, a key location for Razorfish and many multinational clients. Via organic growth and acquisition, Razorfish operations have grown 25% in the last two years. Of the 3000 global Razorfish employees, 1000 employees are located in APAC regions.

Pete Stein, Razorfish Global CEO, commented: “Anne has been working globally for more than 20 years. She's managed regional and global accounts for brands as diverse as IBM, Cisco, P&G, Unilever, Diageo, Reckitt-Benckiser, Blackberry and Gucci. These experiences, combined with her continued presence in Asia Pacific, position her to deliver unparalleled opportunities for our multi-national clients."

Anne Davis added, “Many client companies are establishing global operations in APAC. We are the only global agency network equipped to support this regional business focus. The creation of my new role supports the ongoing evolvement of Razorfish’s relationships with clients; partnering to navigate the unknown, drive change and enable business transformation.”

Anne’s appointment is effective immediately.

About Anne Davis
Anne joined Razorfish Digitas International in 2009, leading P&G in Europe as well as being responsible for multi-national client growth across Europe and Asia-Pacific.

Prior to this she was the Regional Digital Director Asia-Pacific and Deputy Managing Director Singapore for OgilvyOne. Anne also led Euro RSCG 4D Digital (now Havas) UK as Managing Director for 8 years before joining Ogilvy in Asia-Pacific.

About Razorfish
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the first pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Delta Air Lines, McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000 experts spans 19 regions, including Australia, Brazil, China, Germany, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.

Razorfish is part of Publicis Groupe. For more information, visit Razorfish.com, like us on Facebook or follow us on Twitter.

Razorfish. Here for tomorrow™.

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Isabelle Brenton
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