CataBoom Backs Kwarter, Inc.’s $10,000 FanCake Mobile Application Game

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Partnership with CataBoom Makes Way for Big Grand Prize

Brands, large and small, need innovative ways to connect with their audiences. - Tony Ebert, President for CataBoom

Kwarter, Inc., the first mobile gamification platform for live TV, is offering a $10,000 instant win grand prize for players of its FanCake app to help add even more excitement and fun for the Big Game between Denver and Seattle this Sunday. Dallas, TX-based CataBoom is providing the promotional risk coverage for the $10,000 grand prize. CataBoom, an SCA Promotions subsidiary, enables promotion sponsors to offer players as much as $1 million in instant win prizes within any mobile, social, or digital platform.

The FanCake app is a live social game that rewards fans for watching sports on TV. Fans can watch live NFL, NBA, MLB, MLS and NHL games and simultaneously use the app in a competition of their own to win prizes. Users earn achievements based on sports moments that happen in real-time. The app also allows fans to earn more rewards by participating in prediction-based challenges.

The app is designed to bridge the gap between TV viewership and mobile experiences. Kwarter launched FanCake in 2011 and has received tremendous support from fans and brands alike. The $10,000 Instant Win game is the latest opportunity to generate more brand awareness and engagement for users. With more people using their mobile devices, it is increasingly important that brands align their strategies to capture mobile user engagement.

CataBoom is excited to partner with start-ups like Kwarter, Inc., to increase the value of their products and services to end users and other brands that use their platforms.

“Brands, large and small, need innovative ways to connect with their audiences. We believe this campaign is a strong indicator of the direction the industry is headed, without the expensive price tag of traditional advertising,” said Tony Ebert, President for CataBoom.

The instant win game is accessible from within the app, which can be downloaded in the Apple and Android app marketplaces. Users need only to register and follow the simple instructions to play. The official contest rules limit plays to one per user per day, and results are displayed immediately after playing. The contest will run until Feb. 15, 2014.

About CataBoom

Founded in 2012, CataBoom is a marketing technology company based in Dallas, Texas. The Prize SDK is a solution that allows developers to quickly integrate a sweepstakes offer or an instant chance to win up to $1 million to their online, social or mobile-based games or applications. The ability to reward specific consumer behaviors by adding a powerful incentive gives developers a fully integrated marketing campaign. The Prize SDK is currently offered on the PHP, iOS, and Android platforms. For more than 28 years, its parent company, SCA Promotions, has covered billions of dollars in prize coverage and paid out more than $181 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, direct mail, Internet, and sports promotions. To learn more about CataBoom, visit

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Tanya Mathis
+1 (214) 860-2523
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Aras Toker
Kwarter, Inc.
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