Norwalk, CT (PRWEB) January 28, 2014
Yumi EcoSolutions (“YES”) has announced a partnership with Hearst Media Agency to provide Integrated Digital Marketing Solutions for successful product market introduction and/or to increase market penetration. Yumi selected Hearst Media Services to increase their brand visibility in the marketplace and broaden their marketing strategy and scope. The components of the campaign include Social Media Management (SMM) and Lead Generation Management (LGM), which will develop and distribute product news content with a focus on integrated, cross-channel markets by using digital technologies for heightened visibility. Complete analytics function to capture customer insights through both Search Engine Marketing (SEM) and Search Engine Optimization (SEO), which is managed to provide the highest organic search results for optimized growth.
Hearst will deliver messages featuring Yumi products on mobile devices to attract and market to new customers. Lastly, Hearst will initiate an aggressive press release campaign for further market penetration by using Hearst’s own PR channels, the largest online collection of PR channels in the world.
Tony Fasanella, VP of Digital Agency, Hearst Media said, “We are very impressed with Yumi’s eco-friendly ‘family’ of products. It’s exciting to be engaging in a partnership with products our world truly needs.”
Yumi EcoSolutions manufactures and markets environmentally sustainable products that replace plastic made from fossil fuels. All products are made from renewable and sustainable plant materials. The Return® brand is disposable dinnerware made from natural starch and is truly “the throw away that goes away. ®” The durable Yumi Nature+ products are made from renewable bamboo.
Yumi EcoSolutions President & CEO, Virginia P’an said, “We selected Hearst Media Agency based on our current needs and future goals. We are ready to go to market, and we need serious resources to help us achieve our objectives. For me, Hearst was the answer because of the talent, the network and the resources available to my organization, all in one package.”
Yumi EcoSolutions will be making a big splash by exhibiting at the International Home & Housewares Show (IHHS, 2014) in Chicago, IL March 15-18.
About the company:
Yumi EcoSolutions is committed to creating a healthier and better world now and for future generations by replacing plastic with eco-friendly natural products. Yumi EcoSolutions only markets sustainable products that replace plastic made from fossil fuels. All products are made from renewable and sustainable plant material. “Return®” and "The throwaway that goes away®" are registered trademarks of Yumi EcoSolutions, Inc. Yumi products are currently available in New York, Connecticut and Massachusetts at markets like Palmers, Village, Tarry Market, Guido's and in selected stores in Maine and California. For more information, visit their website at http://www.yumieco.com.