Virtual Reality Set to Transform Real Estate Development Marketing

The use of virtual reality is quickly becoming a new standard in architectural visualization and real estate marketing. Arch Virtual creates VR applications with Oculus Rift that are used by real estate developers, general contractors, building owners and architects as a way of winning new projects, or pre-selling new development projects.

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Oculus Rift provides a deeply immersive way of exploring a real estate development as a marketing and visualization technology

The Oculus Rift virtual reality headset helps buyers visualize real estate before construction starts

"As a marketing tool, Oculus Rift has been extremely effective in helping us pre-sell our development projects. By enabling customers to visualize space and high quality design, Oculus Rift provides a captivating and very fun experience."

Madison, Wisconsin (PRWEB) January 29, 2014

The building site is vacant, and construction hasn’t started yet, but thanks to Arch Virtual’s new virtual reality experiences you can step inside the new building as if it were already built.

“I feels as if I’m really there! It’s absolutely amazing,” said one visitor at this year’s Autodesk University convention in Las Vegas where Arch Virtual's latest application was showcased. The demo featured a virtual reality experience of a new real estate development project for Panoptic Taris.

"As a marketing tool, Oculus Rift has been extremely effective in helping us pre-sell our development projects. By enabling customers to visualize space and high quality design, Oculus Rift provides a captivating and very fun experience," said Roman Popovych, of Panoptic Group.

The virtual experience uses the popular new Oculus Rift virtual reality headset, which combines real-time head tracking with a stereoscopic display to provide a deeply immersive and engaging experience, leaving the player feeling as if they’ve suddenly been transported to another place.

The same virtual model can also be accessed on Panoptic’s website ([here).

Arch Virtual creates the application by working with pdf blueprint drawings provided, or by importing existing CAD or BIM models from programs like Revit, SketchUp, or ArchiCAD or AutoCAD.

For a price that’s competitive or even lower than traditional architectural illustrations, Arch Virtual not only creates the real-time model, but their visualization package also includes several high resolution screenshots and an animation that can be used in marketing materials and on websites.    

“Wherever we demo the Rift, there’s always a unanimous consensus that this technology will soon revolutionize the way we visualize and even design architecture in the very near future,” said Brouchoud.


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For real-time architectural visualization, Oculus Rift applications can be created from blueprints and 3D models imported into Unity3D Real-time 3D model created with Unity3D game engine for architectural visualization with Oculus Rift

Real-time architectural visualization can be created with Unity3D game engine and published to the web or Oculus Rift experience


Importing architectural models into real-time engines makes it possible for Arch Virtual to create Oculus Rift experiences for architectural visualization in VR New virtual reality technologies such as Oculus Rift enable buyers to experience architectural design before construction starts

Total immersion in new architectural designs are possible with Oculus Rift experiences created by Arch Virtual


Architectural visualization is taken to the next level, transforming real estate marketing with VR and real-time 3D virtual experiences Residential units are set for pre-sales visualization with Oculus Rift VR real estate visualization

Real estate development marketing and publicity are augmented by virtual reality immersion with Oculus Rift and Unity3D real-time