StrongView Publishes "A Practical Guide to Modern Marketing Analytics"

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Free Success Guide explores the current state of marketing analytics and the big data opportunities now available for improving the performance of cross-channel marketing programs.

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StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced a new cross-channel marketing Success Guide titled "A Practical Guide to Modern Marketing." This free resource outlines how marketers can embrace contextual marketing with a modern marketing analytics system that effectively leverages big to make sense of real-time interactions and other sources of customer information.

Constantly connected consumers are generating more data than ever before, but the reality is that traditional marketing analytics systems were never designed to capture and make sense of the sheer volume, velocity and variety of big data. This informative guide lays out the challenges that big data poses for marketing analytics and how they can be overcome by applying the right strategy and technology.

Download this Success Guide today to understand the future of big data marketing analytics and what you can do to prepare.

REPORT TITLE: "A Practical Guide to Modern Marketing Analytics"



  •     How big data cloud marketing can change the way brands interact with customers
  •     The 3 V’s of big data and the evolution of marketing analytics
  •     Strategies to expedite ad hoc marketing analysis without IT involvement
  •     The 4 requirements of a big data marketing analytics platform

Visit to learn more about our cross-channel Marketing Cloud.


StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers.

Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView helps leading brands like Yahoo!, Overstock, InterContinental Hotels Group and T. Rowe Price overcome the limitations of other marketing platform providers.

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