The Association’s Guide to Google Analytics

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WebLink International's new e-book introduces 10 advanced tools, tips to know before the Universal Analytics upgrade.

Mastering metrics provided by Google Analytics is a must for associations in 2014. Learning the best measurement tools will allow member-based organizations to maximize their online reach by understanding exactly how their message is being received.

“Top 10 Things Your Association Should Measure in Google Analytics” by DJ Muller, president and founder of WebLink International, uncovers the most advanced measuring tools in Google Analytics that will reveal whether your association’s website is meeting its mark.

Highlighting 10 different metrics, how to use shortcuts and providing information on Universal Analytics, Google’s new metrics system, Muller’s e-book teaches organizations how to use the data to their advantage.

In “Top 10 Things Your Association Should Measure in Google Analytics,” Muller covers such topics as:

  •     Audience engagement: Are you capturing and keeping your audience’s attention?
  •     Social media traffic: How does social media drive traffic to your site?
  •     Page bounce rates: How long are visitors staying on website pages?

With more than 20 years’ experience in the technology industry, Muller has keen insights on the challenges facing chambers and associations as they navigate member engagement in the 21st century.

“Understanding the importance of Google Analytics is essential for chambers and associations,” Muller says. “Knowing the tricks of the trade will allow associations to operate on all cylinders and provide the most value to members.”

To receive a free copy of the e-book, visit:

About WebLink International
Founded in 1996, WebLink International is the provider of WebLink Connect, the insightful, innovative and easy-to-use association management software. Backed by dedicated customer support and unparalleled industry expertise, WebLink empowers hundreds of trade and professional associations and more than 500,000 small and medium businesses to help them acquire and retain more customers. WebLink International is headquartered in Indianapolis, Indiana. For the latest, follow @WebLink on Twitter, follow WebLink International on LinkedIn or visit

About DJ Muller
DJ Muller is president of WebLink International, a position he has held since the company's incorporation in 1996. Muller attended St. Cloud State University in St. Cloud, Minn., majoring in business administration. Muller is a frequent speaker at national, association and technology conferences, chambers of commerce and guest lecturer at colleges and universities.

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Emily Wilson
Bohlsen Group
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