Red Bank, NJ (PRWEB) January 28, 2014
KL Communications announced that Kevin Lonnie, their CEO and thought leader, will be attending the 2014 Media Insights & Engagement Conference from January 29-31 in Miami, FL.
The annual conference, hosted by the same producers as The Market Research Event (TMRE) and Shopper Insights in Action conferences, will bring together media industry leaders as they speak about trends and challenges faced in all aspects of the media, from telecommunications to cable. Lonnie will write about his experiences at the conference in daily updates on the KL Communications blog.
Lonnie and KL Communications have extensive expertise in the market research industry, and pride themselves on their status as innovators in the field. Under Lonnie, KL Communications has taken a client-focused approach to its services.
“We need to immerse ourselves in our client’s world. To be able to offer strategic insights and deliver those insights in a way that are easily absorbed, we need to speak our client’s language,” said Lonnie. “You can’t just show up as the research expert and expect folks to listen to you. So in a way it’s doing your due diligence. It helps that we love media and find the chaotic world our clients live in absolutely fascinating. You need to choose verticals that work for you, otherwise you’re just forcing it, like a square peg in a round hole.”
Despite his long tenure in the field, Lonnie is looking forward to getting an education on the changing media landscape, and how it will affect clients moving forward.
“Folks are always going to absorb media/entertainment, but how they do that is changing so rapidly,” said Lonnie. “I’m very curious to see the business plans for all media players, from cable to print to web based.”
Lonnie even singled out a few specific conference tracks that are of particular interest to him.
“…it’s the first two tracks that seem really interesting to me (Track 1 – Multi-Dimensional Research & Track 2 – Future of Content & Media/Partnerships/Collaboration),” said Lonnie. “I think they’re honing in on this changing world and I intend to soak those in.”
For more information, be sure to click here: http://klcommunications.com/klc-ceo-kevin-lonnie-attending-2014-media-insights-engagement-conference/.
About KL Communications:
KL Communications, Inc. is a collaborative research agency specializing in co-creation via online communities and CrowdWeaving™. Our suite of collaborative tools empowers consumers and brands to create together, providing your brand and customers with shared experiences that provide inspiration and drive innovation. KLC delivers powerful customer inspiration. And that leads to better decisions!