Merge Selected to Enhance Digital Strategy and Website for Auburn University’s College of Architecture, Design and Construction

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Greenville-Based Agency Emerging as One of the Nation’s Premier Digital Strategy Providers for Higher Education Leaders

Merge, a digital strategy agency based in Greenville, S.C. announced today the successful implementation of a new brand position, digital strategy and website developed for Auburn University’s College of Architecture, Design and Construction (CADC). The agency’s approach has helped the college communicate more effectively to a broad audience of prospective and current students, parents, faculty and other constituents.

“What we tasked Merge with was not easy, but the solution they provided made it look that way,” said Colleen Bourdeau, communications director at CADC. “Our previous site had become difficult to use, making it hard for visitors to find what they needed. Merge’s digital strategy has greatly improved the user experience and improved the image of our brand to our core audiences.”

Merge provided a user-friendly design, simplified navigation and a responsive website, allowing web visitors to access the site easily from their mobile devices. To view CADC’s new site, visit

“A sound digital strategy can profoundly impact student and alumni engagement and enrollment,” said Matt McFadden. “We’re always excited to help higher education leaders like Auburn University successfully navigate the digital landscape and ensure their online brand is representative of the incredible education they deliver.”

Merge excels at helping higher education clients align online goals with overall marketing objectives. Other higher education clients include Clemson University, Erskine College, Furman University, and University of Georgia.

For more information about Merge, visit

About Merge
Merge is a digital strategy agency whose team of experts focuses relentlessly on marketing strategy, performance and results. The agency, founded in 2002, helps clients develop a profit-focused, analytics-driven marketing strategy that increases brand awareness, improves customer engagement, optimizes the user experience and enhances business growth. For more information, connect with Merge at 864-373-9330, on LinkedIn, Twitter @merge or on Facebook.

About CADC

More than 1,200 students from around the world are enrolled in the CADC. The rigorous and nationally-ranked programs are firmly rooted in Auburn University’s land grant mission.

The CADC is comprised of three schools: the School of Architecture, Planning and Landscape Architecture; The McWhorter School of Building Science and the School of Industrial + Graphic Design. For more information, connect with Auburn University’s CADC at (334) 844-4524 or at

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Adam Landrum
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