The idea is to bring the craft beer craze to areas that are less likely to be exposed to great craft beer. There may be fewer opportunities to sample different styles of craft beer in these cities, and that is where we come in.
(PRWEB) January 29, 2014
KSEM Events announces the Great American Craft Beer Tour to begin in 2014. Founder and CEO, Tom Kiermaier says he plans to bring Craft Beer Festivals to second and third tier cities across the United States. “The idea is to bring the craft beer craze to areas that are less likely to be exposed to great craft beer. There may be fewer opportunities to sample different styles of craft beer in these cities, and that is where we come in.”
With decades of combined experience producing festivals, ranging from Oktoberfests to Live Music Concerts, the Great American Craft Beer Tour, LLC partners made a decision to combine their talents and concentrate on craft beer. The growth of the craft beer market and the number of craft breweries has exploded over the past two decades. Most of these new facilities, however, are in larger metropolitan areas. GACBT plans to feature local and regional breweries in the area of each event, while also bringing in some of the national craft beer brands. The result is a greater number of people will have the opportunity to expand their beer tasting horizons. Over one hundred different beers will be available at most every event!
The group also created the “festival within a festival” concept. By putting a separate craft beer festival within “underperforming” events that already exist, the marketing opportunities are expanded, bringing more people to the original event. If a music festival has lagging ticket sales, for instance, it can be combined with a craft beer festival, usually on the same ticket, often very quickly doubling ticket sales.
Live music and great food will round out the experience, with key opportunities for sponsorships on local and national levels. Attendance for these craft beer festivals is projected to grow from 2500 to 5000 attendees over the next two years and include up to 25 cities.
A portion of the proceeds from each event will be donated to Shriners Hospitals for Children, as well as a local charity. Festivals or towns that would like to be a part of the Great American Craft Beer Tour can reach the partners through the web site http://www.gacbt.com, or by email at info(at)gacbt(dot)com. Tickets can be purchased at http://www.craftbeertix.com.
GREAT AMERICAN CRAFT BEER TOUR Preliminary 2014 Schedule includes stops in Anderson, SC, Augusta, GA, High Point, NC, Siler City, NC, St. Augustine, FL, Guntersville, AL, Ocean Springs, MS, Montgomery AL, Westhaven, TN and Knoxville, TN.
For info or interviews, contact: Firefly Media | FireflyMediaTN(at)gmail(dot)com | (615) 400-9531