Susan Adams Elected to Incentive Marketing Association Board of Directors

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Susan Adams, Director of Engagement with Dittman Incentive Marketing, has been elected to the Board of Directors of the Incentive Marketing Association (IMA), a professional organization focused on helping corporate America to improve business performance through employee motivation, recognition, and rewards.

Susan Adams

Susan Adams, the Director of Engagement with Dittman Incentive Marketing (Dittman), has been elected to serve on the Board of Directors for the Incentive Marketing Association (IMA). The IMA is an internationally recognized professional association dedicated to helping corporations achieve strategic goals and boost bottom-line ROI through results-driven incentive, recognition, rewards, and engagement programs.

Adams, a Certified Professional of Incentive Management (CPIM) and Certified Engagement Practitioner (CEP), has published numerous papers including her latest, “Roadmap to Employee Engagement.” Since 2005, she has held various management positions with Dittman and currently works on engagement and marketing initiatives, as well as overseeing their Air and Great Escapes individual incentive travel divisions. Additionally, Adams is a past president and board member of the Recognition Council and a board member of the Performance Improvement Council (PIC), both strategic industry groups of the IMA.

Jim Dittman, President of Dittman Incentive Marketing and a leading authority in employee engagement and incentive marketing, stated, “As companies demand more than ever from their people, the focus on designing and implementing successful recognition and rewards programs becomes even more critical to achieve bottom line results and retain top performers. We’re very pleased that Susan has joined the IMA Board, where she can contribute to best practices initiatives, as well as keep a finger on the pulse of changing trends.”

About Dittman Incentive Marketing
For more than 35 years, Dittman Incentive Marketing has been an award-winning, quality leader in providing incentives, recognition, and rewards programs to help companies realize immediate ROI in motivating sales people, employees, channel partners, customers, and consumers. Dittman’s signature products and services include: TotalPRO® (Performance Recognition Online) — an incentive, recognition and rewards online software solution (SaaS) - and Deluxe Group Incentive Travel. For more information visit

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Steve Cummins
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