MindFlow Design Publishes Industry Trend Report

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“The Positive Dividends of Design: How Great Design Impacts the Bottom Line“

MindFlow Design, a product design and development services firm, has announced its first industry Trend Report, which presents current and important directions in industrial design that have a positive impact on businesses.

The Report, "The Positive Dividends of Design: How Great Design Impacts the Bottom Line" addresses the needs of medical device, life sciences and manufacturing firms who rely on creating state-of-the-art products for their success. The Report is available for download online at http://www.mindflowdesign.com/our-work/trend-reports.

From Apple to Nike, Disney to Samsung, research shows that design-focused businesses outperform others by up to 200%, according to the Design Council of the United Kingdom.

Key findings from the MindFlow Design Trend Report highlight best practices of today’s successful companies:

  •     Implement a User-Centric Design Process
  •     Build brand loyalty via a consistent customer experience
  •     Leverage the power of emotional connections and empathy
  •     Believe that “good enough” is the enemy of great.

"In a sea of commoditization, design is one of the most powerful emerging drivers of business success. Our goal is for businesses to be more cognizant of the impact that great design can have on the financial outcome of new product launches and the role design firms can play to increase customer acceptance" said Andy Moulds, Principal at MindFlow Design.

About MindFlow Design
MindFlow Design, started in 2007, is a product design and development company for manufacturers who want breakthrough products that people love. The firm employs a human-centric design approach to seamlessly integrate form, fit and function to ensure that people experience a satisfactory emotional connection with the products. Clients include Covidien, Qualigen, Awarepoint, Sound-Eklin, and Clickcarabiner Co.

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