Give Kids Creative Fun and Kick Open the Door to Better Grades

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'Start With Art!' App by Madcap Logic develops kids' creative thinking skills essential to the 21st-century workforce. Give kids the benefits of award-winning Art Education with fun animated lessons.

Meet you Art Guide Furnace, and view the four lessons of 'Start With Art' as well as the Doodle Gizmo and Glossary links

Meet you Art Guide 'Furnace', and view the Main Menu of 'Start With Art'

My 7-year-old niece is absolutely hooked on this app, and keeps coming back to me to tell me what she's learned. Can I get my iPad back please?

As a parent, there's the after school routine. Kids get picked up from school, cranky. When asked about leaning, they say 'No, not really'. Homework is a chore - there's Math, History, Science, and English - and the kids tackle them one by one, finishing each subject before starting the next. Of course they're bored - just look at the workload. When was the last time kids enjoyed learning? Schools have put significant resources into digital learning and online lessons hoping to better engage kids, but is it working?

Parents and schools are giving kids electronics as tools for learning. There are all sorts of devices - smart phones, tablets, laptops - but what exactly are kids doing with them? Should be educational, but it's probably Facebook, Snapchat or YouTube. Then there are mindless games like Candy Crush. It seems kids will try just about anything that's not required of them or part of the 'standardized' school day. It's true that they seem more creative while using some Apps, but is it actually helping their grades?

Don't be surprised - there aren't many educational apps available for ages 7-12. In fact, the number drops dramatically from Early Learning to Elementary School, as most developers focused on the younger demographic. What's more, the 'Education' section of the App Store containing Elementary and Middle School Apps has the same arrangement of core subjects kids have been trying to avoid - Math, History, Science, and English. What's missing? Art. If kids are lucky enough to still get Art in school, it's probably their favorite part of the day. So is there an App for that?

Now there is. It's called 'Start With Art!' by Madcap Logic. Featuring characters created by former Disney animators and professional educators, ‘Start With Art!’ is designed to jump-start creativity and get your kids back to being engaged and energetic learners. Schools have increasingly dismissed Art Education as a 'special' in curriculum, yet it has been proven through government studies that Art Education measurably increases a child's academic achievement.

The four introductory lessons in ‘Start With Art! are cross-curricular, which means that kids will be able to connect all of their 'core' subjects with Art. If they find History boring and static, the animated Art Guides in ‘Start With Art!’ will make the inventions of Leonardo daVinci engaging and memorable. Animation can be educational, 'Start With Art!' meets the National Standards for the Visual Arts.

While in the App Store, check out Madcap Logic's 'Character Lab'. It's a creative new game that lets kids assemble their own characters to make funny messages for their friends. Let your thoughts be seen with Character Lab!

Madcap Logic, LLC was founded in 2003 by former animators from The Walt Disney Company with a vision to re-define Art Education. Today, Madcap Logic is known for developing fun, innovative educational products that help kids achieve a new understanding of the visual world around them.

Collaborating with professional educators they produced Creativity Express, a multi-award winning online curriculum that meets the National Standards for the Visual Arts. Sixteen cross-curricular lessons teach the elements and principles of art, with an added focus on empowering kids' inner creativity, imagination and critical thinking skills.

Madcap Logic's App release 'Start With Art!' contains the first four introductory lessons of Creativity Express, and is best suited for ages 7-97. 'Start With Art!' has been accepted into the Google Play for Education Initiative. It is available in the App Store and on Google Play.

Madcap Logic's 'Character Lab' App further showcases the company's artistic talents with an innovative approach to messaging. Character Lab is available in the App Store.

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Elise Ruiz-Ramon
since: 10/2008
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