As consumers continue to migrate to social media, it is increasingly important for organizations to monitor, manage and engage customer sentiment.
McLean, VA (PRWEB) January 29, 2014
Binary Fountain, the SaaS based social intelligence company, co-founder, Jitendra Vyas, will be lecturing at the George Washington University School of Business on Wednesday, January 29, 2014. Vyas will be speaking to graduate students about the evolving landscape of social media and its increasing relevance for businesses of all types.
“It’s an honor to speak at GW and I am looking forward to a productive discussion with the students on consumer insights and social media,” said Vyas, when asked about this upcoming event. Diligent mining and analyzing of consumer sentiment has historically been a top priority in industries like hospitality, but is now spreading to other areas such as Healthcare and Education. As consumers continue to migrate to social media, it is increasingly important for organizations to monitor, manage and engage customer sentiment.
About Binary Fountain
Binary Fountain is a social intelligence company that aggregates feedback from customers and distills the data into actionable, operational insights. The cloud-based technology enables organizations to integrate both social media, online review sites, and survey data into their decision-making processes, resulting in better customer engagement and quality of services.
Binary Fountain’s enterprise suite of industry-specific, social intelligence solutions enable leading organizations to capture the voice of the customers across all touch points. The platform provides a real-time ecosystem of every customer discussing a brand on and offline in industry-specific terms and trends, and further allows organizations to benchmark performance against matching data for competitors. Marketing, operations, and executive leadership use Binary Fountain to increase and sustain customer loyalty, profits and market share. To date, Binary Fountain has processed well over 3.5 million reviews for over 1400 locations.
For more information, visit BinaryFountain.com or e-mail media(at)BinaryFountain(dot)com.