Corporate Communications Tool Identifies Growing Importance of Social Media in Lead Generation

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The web-based corporate communications tool, DeskAlerts has today revealed the results of its latest study, focusing on the growing importance of social media in America's boardrooms and sales departments.

Many American businesses are increasingly turning to LinkedIn, Twitter and Facebook to generate new business leads.

As a top alert solution, DeskAlerts recently added social media functionality to its messaging system and has since been studying the penetration and use of social media sites like Facebook, LinkedIn and Twitter amongst its client base to further empower its users to streamline communication strategies.

In its latest research, it has been able to confirm that social media is increasingly important to organizations large and small with many now turning to social networks to shore up their lead generation and sales activity. Its study has revealed that social media is increasingly recognized as important to lead generation by business leaders with 57% of all US companies now admitting to harnessing social networks for their lead generation power.

Anton Vdovin, Project Manager at DeskAlerts, said, "Statistics show that 4 in 5 American adults now have a social media account. While this number is breathtaking in itself, the sheer volume of users on sites like Facebook means that businesses have quickly caught on to the potential to make client connections and possible generate sales via this medium. Our study has shown that as well as using social media to communicate with staff and existing clients, many American businesses are increasingly turning to LinkedIn, Twitter and Facebook to generate new business leads, meaning social media is rapidly replacing more traditional avenues such as telesales and mail shots."

Significantly, the move to social media is also proving effective with 73% of US companies reporting that they acquired a customer using LinkedIn. A further 61% have acquired a customer using Facebook and 48% have recorded a client acquisition using blogs.

DeskAlerts recently introduced a range of social media features which have centralised and streamlined social media updates via the web based system.

About DeskAlerts: DeskAlerts is the only alert solution that works in technologically and geographically diverse networks. It is a completely web-based solution that can be used to send desktop alerts and news updates to any employee within your organization, improving communications and productivity with a more efficient communication strategy than traditional email alone.

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Natasha Chudnova
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