Los Angeles, CA (PRWEB) January 30, 2014
Emerging Insider will handle global communications for Iris.TV, working to evangelize their strong positioning, enhance their reputation and expand their brand across the Digital Video marketplace. Emerging Insider will also help to create, foster and strengthen relationships with the business press covering television, digital video, mobile, advertising and related fields. As the video marketplace continues to grow and change both companies believe the partnership will help to further facilitate the evolution of the landscape.
IRIS.TV makes digital video more accessible and profitable to consumers and publishers. Through dynamic recommendations based on each individual’s personal consumption habits, IRIS.TV brings together a linear viewing experience and video personalization.
"Our partnership with Emerging Insider is strategically focused to help establish real thought leadership in the digital video space. The Team at EI has the experience, knowledge and leadership to drive growth and results,” stated Robert Bardunias, CRO of Iris.TV.
On behalf of Emerging Insider, Zachary Weiner, CEO, commented: "Iris.TV is the leader in helping video publishers re-imagine television for a digital world. Their ability to revolutionize the nature of user experience, personalization and audience engagement in an age when video content is more important than ever is second to none. We are exceptionally excited to partner with them and assist in aligning their products with both the media and premiere brands worldwide.”
IRIS.TV IRIS.TV Inc is a video recommendation service that allows video publishers and content owners to generate more video views and serve targeted ads in a continuous playback experience. The software is designed to increase revenue and simplify operations for web and mobile video distribution, matching content and ads based on audience preferences and user interactions. The company's core product Adaptive Stream(TM) delivers relevant content in a television-like experience, personalized to each viewer's interests. For more information, please visit http://www.iris.TV.
About Emerging Insider:
Emerging Insider Communications is a boutique public relations and marketing consultancy that is niche focused within the emerging media and technology fields. Their team of industry insiders maintain the expertise to expose brands with the background to understand them and the connections to enhance their position. Their practice areas include; Video and Advertising Innovations, Social TV, Smart TV, Multiscreen Technologies as well as Broadcast and Entertainment Disruptors. http://www.emerginginsider.com.