Having the ability to allay some of [our patients] fears - that was the goal of our new online marketing strategy.
Cleveland, Ohio (PRWEB) January 29, 2014
Lasik Vision Centers of Cleveland, a leading vision correction company located in Northeast Ohio, recently announced the launch of their new digital media presence.
"We needed a fresh digital strategy to better inform our current and potential patients about our vision correction services," said Dr. George Eippert, Founder of Lasik Vision Centers of Cleveland. "Being able to explain the benefit of our vision correction service before a patient ever calls - and having the ability to allay some of their fears - that was the goal of our new online marketing strategy."
Lasik Vision Centers of Cleveland's new website (http://www.lvclasik.com), designed and built by Company 119 (http://www.company119.com), has recently been launched as one of the primary tools in the company's marketing strategy. With revised information on the newest technology used for Lasik and PRK procedures, videos, mapping tools and updated bios on the Lasik Vision Center of Cleveland's team, the new site was designed to appeal to the needs of the patients. All of these items were added or updated to give patients quick access to information required to make a decision on their vision correction.
"Utilizing today's new media correctly was one of the concerns that we had as an organization," said Eippert. "Their is no telling where a potential client may be when their glasses break or they have an issue with their contact lens and decide that it is time to investigate laser vision correction. We wanted our site to be available no matter where they are and to make sure that the content on the site conveys our commitment to each and every patient."
With a new layout, easy navigation and written instructions for patients listed online, the staff of Lasik Vision Centers of Cleveland couldn't be happier. "We have had lots of positive feedback from our patients about how the new website helped them to learn more about the services we offer and what they can expect from laser vision correction. Their positive response has been really rewarding."
For more information on the Internet marketing services offered by Company 119 or to schedule an interview with Christian Klein, CEO of Company 119, call 440.332.4848 or email info(at)company119(dot)com.