Our customers now have a seamless way to create email content that can be immediately published as a specific article on Facebook or Twitter.
Bethesda, MD (PRWEB) February 05, 2014
Real Magnet, a leading Email and Social Media marketing and analytics application, announced today the release of a new way for creating content across email and social media. The new publishing feature allows users to post discrete pieces of email content to their Facebook and Twitter accounts automatically or on a scheduled basis. Each content nugget is fully optimized for social channels, and in the case of Twitter, employs Twitter Card technology.
“Our customers now have a seamless way to create email content that can be immediately
published as a specific article on Facebook or Twitter. These posts are platform optimized, so
they look great in the email message as well as being optimized for each social media channel,” notes Real Magnet Social Product Manager, Michael Al-Megdad. “This simplified approach allows marketers to reach recipients, fans or followers on the channel they prefer by doing what they already do - creating content for an email message.”
The feature is accessed via Real Magnet’s flexible new Content Editor when a marketer is ready to create an email message. Users create the structure and aesthetic of their messages by dragging-and-dropping different types of content zones such as text, images, dynamic content, RSS Feeds, etc. - onto the message canvas. The feature is a new zone type that creates an individual email article that not only displays in the email message, but also gets posted to Facebook and Twitter automatically or on a scheduled basis.
All Real Magnet users will be able to start using the new publishing feature starting today! All posts can be tracked on a granular individual post level - allowing marketers to really see which channels are most effective for distributing and promoting their content.
For a quick video overview, see our YouTube video: http://youtu.be/PI7MUeZz_LU.
About Real Magnet
Real Magnet is a leading email/social messaging and analytics platform. It includes a full suite of marketing tools, such as campaign automation, dynamic content, simple content creation and branding tools, integrated surveys, event registration pages, and more. The platform is backed by a team of support and deliverability experts based in Bethesda, MD. The application is fully integrated with numerous Best-in-Class CRM partners and offers an extensive API.
More than 1000 organizations, including Trade Associations, Publishers, and Universities use the platform to develop, execute, and track their email and social marketing programs.