#Branding and Target Market Series Defines How These Two Go Hand in Hand

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Marketing in today’s online business environment means honing in on an audience that is interested in what a brand or company has to offer. Susan Gilbert has created a new series on why knowing who a target market is will be a critical link to both branding and business success.


Susan Gilbert is an entrepreneur specializing in website development, SEO and social media services.

An audience needs to be understood and analyzed before it can be effectively reached.

Understanding a target market begins with research in order to learn how to focus on what is important for a niche when it comes to copy, a website, social media reach and everything that is done to market a business.

The branding series will help anyone who wants to gain more insight into an audience, and learn more on how to reach a target market. Tips include what is essential to market research, tips on creating a market profile, and the right steps to take online.

Why conduct market research? According to author and entrepreneur, Susan Gilbert, a business or brand is successful attracting more clients and sales when the proper target marketing techniques are employed. Gilbert says that it’s imperative to understand an audience before creating a brand to assure a market’s language is conveyed. Research will provide the answers.

“You have to know the people in your market so perfectly that you can attract and connect them to the products and services that are best suited for them,” Gilbert explains. “It’s important to go into the research process with an open mind, and to assume that you know nothing about your audience. Rely on the data you discover and not guesswork.”

Gilbert adds that by creating a market profile, a business or brand can learn about the needs of the audience as if they were face to face. “You have to know the people in your market so perfectly that you can attract and connect them to the products and services that are best suited for them,” she said.

In order to effectively reach an audience, focus on those who are most likely to buy according to marketing professional, Mandy Porta, in a 2010 article for Inc.com. “With a clearly defined target audience, it is much easier to determine where and how to market your company,” Porta said. “Look for common characteristics and interests.” She added that it is also important to look at what a competitor’s target market is, and to focus on a niche that they might be missing.

Susan Gilbert is an Issaquah, WA-based entrepreneur who specializes in website development, social media and marketing done-for-you services. Since 1987, Susan Gilbert has been a leading expert for online marketing and began to implement social media sites like Twitter and Facebook while they were in their beginning stages. She is recommended by bestselling author Glenn Plaskin and by clients including author and Inner Sports founder, Garret Kramer, Diane O’Connell, founder and editorial director of Write to Sell Your Book, and Michele Rosenthal, author of Before the World Intruded. Susan Gilbert provides evaluation of websites along with VIP coaching for entrepreneurs and businesses. Her Kindle book, KLOUT SCORE: Social Media Influence was released in June, 2013.

For more information on Susan Gilbert and for a consultation, please contact Susan Gilbert at 425-200-5590. Also visit her personal blog at susangilbert.com for more information.

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