St. Petersburg, FL (PRWEB) January 31, 2014
There is often a delay between the time consumers request more information and when they receive it. Using technology available today, marketers can not only speed up the process, but provide highly relevant email marketing messages based on where consumers are in the purchasing process.
In a ground-breaking ebook that introduces the “Lifecycle Loop,” the authors cover these topics:
- What is the Lifecycle Loop?
- DRTV and DR Radio Lead Generation
- SEM Lead Generation
- Digital Lead Generation
- Initial Stage of Lead Generation
- Phase #1: Relevance
- Phase #2: Awareness – Research, Comparison & Intent
- Phase #3: Purchase, Repurchase & Delight
- Where Does the Sales Cycle Begin?
“Marketers need to look more at the customer’s perpensity to become a repeat buyer than simply acquiring a customer. There’s a big difference. It’s about building a long-lasting relationship that starts with a conversion and continues with relevant messaging. Ecommerce marketers need to start obsessing over and solving for customer life time value by creating buying experiences that personalize themselves to the consumer. That’s what we’re doing with the Lifecycle Loop,” said Sam Mallikarjunan, Head of eCommerce Marketing at HubSpot. Added Irv Brechner, EVP, Corporate Communications at acquirgy, “Real-time technology takes acquisition, conversion and nurturing long-term relationships to a whole new level, one marketers need to embrace.”
Get your complimentary copy of this important eBook at: http://offers.hubspot.com/new-ecommerce-funnel.
HubSpot is the world’s #1 inbound marketing platform. Designed to replace the world’s interruptive and annoying marketing with marketing people love, HubSpot makes marketing more efficient, effective, and measurable. HubSpot’s inbound marketing software is integrated, powerful, and intuitive to use. Nearly 10,000 companies, agencies, and partners in 56 countries use HubSpot’s software, services, and expertise to engage with prospects, leads, and customers through social media, blogs, email, landing pages, and more. HubSpot is headquartered in Cambridge, MA, with offices in Dublin, Ireland, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. For the love of marketing, learn more at http://www.hubspot.com
Acquirgy (http://www.acquirgy.com) is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media, logistic and response data from all platforms to optimize client profitability. Acquirgy’s CustomerAcquisition IntelCenter (http://www.acquirgy.com/intel) offers 100+ papers, briefs, ebooks and more on proven best-practices tactics and strategies.