Marketing research is typically conducted to minimize the risk of significant initiatives and investments. Our goal is to learn how well marketing research efforts support the strategic, go/no-go decisions it’s often conducted to facilitate
London, Ontario (PRWEB) January 31, 2014
Demand Metric has launched its latest benchmark study to explore marketing research that seeks to understand how well marketing research efforts support strategic decisions by exploring the methods, tools, topics and challenges of marketing research.
“Many markets are entered or products launched on the basis of marketing research,” says Jerry Rackley, chief analyst at Demand Metric. “We are conducting this study to get a clearer picture of the marketing research landscape. Marketing research is typically conducted to minimize the risk of significant initiatives and investments. Our goal for this study is to learn how well marketing research efforts support the strategic, go/no-go decisions it’s often conducted to facilitate.”
Demand Metric invites any organization that conducts marketing research to participate in this marketing research benchmark study. Those who do will receive a free copy of the study report when it publishes in March 2014.
About Demand Metric
Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs, and business owners with advisory services, 100+ research & benchmarking reports, 20+ consulting methodologies, 50+ training workshops & courses, and a library of 500+ practical tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,200+ corporate clients range from start-ups to consulting firms to members of the Global 1000. To learn more about Demand Metric, please visit: http://www.demandmetric.com.