Exert Searches for Women Suffering from Hot Flashes and Night Sweats

Ad Campaign Needs Real Women to Put a Familiar Face to Hot Flashes and Night Sweats

(PRWEB) January 30, 2014

Exert Co. is searching for real women to appear in their new ad campaign. This ad campaign highlights the annoying, cumbersome, and debilitating effects of hot flashes and night sweats. Hot flashes and night sweats affect millions of women across the country. Exert Co. hopes to find women suffering from hot flashes and night sweats to give a true, authentic feeling to the campaign.

Exert Co is asking these women to describe their worst or most memorable hot flash experience. Whether it was the first hot flash that took them completely by surprise, a hot flash so strong that left sweat stains the size of handbags, or night sweats that left puddles of sweat on the bed sheets, all types of stories are incredibly important. It is one thing to write material about a hot flash, it is another entirely to live through the experience. The firsthand knowledge that Exert Co. searches for will relate with women everywhere.

The Exert Co. ad campaign is designed to promote the release of their newest product, Exert Smart Body Coolant. It is a “before you need it” spray that draws heat away from the body whenever there is a temperature spike. This spray is designed to help women keep cool during hot flashes and night sweats. Exert Co. works to help women, their ad campaign works to unite them.

To be a part of the campaign, apply here.

About Exert Smart Body Coolant
Exert Smart Body Coolant is a once a day body spray that activates only when skin temperature spikes. Exert cools the body by up to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert Smart Body Coolant helps regulate skin temperature. To learn more, visit http://exertco.com.

About Exert Co.
Exert Co. is a Wilmington, DE based company that makes smart, functional, consumer products that solve “big market” problems in completely new ways.


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