"It is especially gratifying when an organization known worldwide for the quality and depth of its own analytics chooses the mPACT social media analytics solution to accomplish strategic marketing objectives,” said Mark Hatch, CEO of mBLAST.
Cambridge, MA (PRWEB) January 30, 2014
mBLAST, the leading provider of web presence analytics, today announced that ClickFox has chosen mPACT, mBLAST’s social media analytics solution, to engage with influencers and gain insights into the customer conversations driving demand in key vertical markets. ClickFox is the leader in customer experience analytics and its software and solutions are deployed by some of the nation’s largest telcos, financial institutions, and other Fortune 500 enterprises, and have analyzed the behavior of more than 17 billion consumer journeys.
"As the leader in customer experience analytics, ClickFox knows the value ‘social intelligence’ can provide in creating a more complete understanding of your target markets," said Jeff Gossman, VP of Marketing for ClickFox. "Using the mPACT social media analytics solution, we have not only set more meaningful benchmarks for our key marketing metrics, but we are also able to measure the impact of the strategies and plans we put in place to ‘move the needle’."
"It is especially gratifying when an organization known worldwide for the quality and depth of its own analytics chooses the mPACT social media analytics solution to accomplish strategic marketing objectives,” said Mark Hatch, CEO of mBLAST. “We are proud to be working with ClickFox to help the company find and engage with key influencers and to generate the insights required to develop and implement more effective programs and campaigns."
Customer Case Study Webinar to Feature ClickFox
mBLAST will host a webinar featuring Jeff Gossman, vice president of marketing at ClickFox, on how ClickFox is using mPACT social media analytics. The webinar will take place on Thursday, February 13 at 1:00 p.m. ET. Gossman will discuss:
- Business needs and goals
- Social media analytics solution evaluation criteria and process
- Why ClickFox selected mBLAST
- Results to date
- Lessons learned
- Future plans
mBLAST’s head of customer success Scott Swope will also provide a brief overview of the mPACT social media analytics solution. Swope will discuss:
- mPACT overview
- Author authority metrics using STARR algorithm
- Connecting social profiles across multiple media properties
- Common use cases
The webinar will conclude with live Q&A. Click here to register.
ClickFox is the market leader of a new breed of experience analytics software and solutions, connecting billions of interactions across every channel into comprehensive journeys. Beyond a limited single-channel view, ClickFox patented journey analysis engine provides a visually intuitive mapping of all customer interactions from IVR, retail, Web, and email to agent CRM desktops, mobile devices and interactive kiosks. The CEA Platform facilitates discovery and reveals bottom-line customer insights. Deployed by Fortune 500 companies, ClickFox has a proven track record of helping world-class service providers dramatically boost operational efficiency and profitability. Visit http://www.clickfox.com for further information.
mBLAST web presence analytics help enterprises and OEMs discover, analyze and engage with the people that matter most to them. Our mPACT solutions use patented mPACT dISTIL™ algorithms to filter out the noise of social chatter to deliver results focused on the signal of meaningful conversations, in near real time. mPACT solutions are optimized to solve the business problems faced by marketing, customer service and HR organizations. mBLAST is a global company headquartered in Cambridge, MA, with sales and development teams around the world. For more information, visit http://www.mblast.com or contact us at info(at)mblast(dot)com.