PR News’ Facebook Webinar on Feb. 13 Will Focus on How Facebook’s Latest Updates Affect Communicators

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A panel of social media experts will teach attendees how to improve their presence on Facebook while adhering to the site's recent algorithm changes.

Join PR News for its February 13 webinar, “Facebook's Latest Updates - and What They Mean for Your Communications Efforts” where speakers from Whole Foods Market, the National Zoo and the Max Borges Agency will explore ways to develop content that meets the platform’s new standards. While the recent updates to Facebook’s algorithm, including an emphasis on high quality content, are aimed to enhance the user’s experience on the site, many brands are finding it increasingly difficult to reach their targeted users. This 90-minute webinar will teach communicators how to set their brand apart from the millions of other pages currently on the site.

Webinar attendees will leave this interactive webinar with the know-how to:
-Develop and promote content that reflect Facebook's "high quality" standard
-Create posts that will improve your news feed visibility
-Create pages that earn higher star ratings
-Launch creative incentives that engage users and inspire them to become part of your Facebook community
-Leverage new administrative tools and features to enhance your pages
-Create Facebook pages on mobile devices that incorporate the latest updates and establish a cohesive presence across multiple device platforms
-Make the latest Facebook algorithm updates work to benefit your brand
-Leverage the latest enhancements to Facebook Insights to measure the success of your efforts and determine the key metrics you need to be following

Webinar speakers include:
-Natanya Anderson, Director of Social Media, Whole Foods Market
-Pamela Baker-Masson, Associate Director of Communications Smithsonian Institution, National Zoo
-Chase Fitzgerald, Strategy Manager, Max Borges Agency

The webinar will be held from 1:30 to 3 p.m. ET on February 13, 2014. To register for this Facebook webinar, visit The registration rate is per office location and come with a full year of online access to the on-demand version. There are also CDs available for purchase. For registration questions regarding this webinar, contact Kristina McHale at kmchale(at)accessintel(dot)com.

About PR News:
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit

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PR News
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