Borden Dairy Becomes Fourth Adesso Client to Upgrade to Adesso's Enhanced Trade Promotion Management Product

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Borden focused on enhanced functionality, cloud based platform and aggressive timelines, making them the perfect client for the Enhanced Trade Promotion Management Product.

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"Working with small and midsize CPG manufacturers is what we do. There is nothing that excites us more than assisting our client partners drive better short and long term results," Fred Schroeder, President of Adesso.

Adesso Solutions, a leading provider of trade promotion management solutions for small to midsize consumer packaged goods manufacturers (SMB CPG), announced today that Borden Dairy moved to the most recent version of the Adesso Trade Promotion Management solution. Borden becomes the fourth client to migrate to the new cloud based .NET platform in 2013.

Mike Waggoner, Trade Spend Finance Manager, is enthusiastic about both the new release as well as long term opportunities with Adesso. He indicated, "Adesso has turned a corner, making major progress these past 2 years. We are excited to partner with them on the new TPM product, as well as working with them on their TPA offerings. We are confident in their ability to achieve our aggressive timelines."

Additionally, Fred Schroeder, President of Adesso, stated, "Working with small and midsize CPG manufacturers is what we do. There is nothing that excites us more than assisting our client partners drive better short term business results while working with them on longer term opportunities. We view every client as a true partner and have structured our business to assist them with all their trade spending needs.”

The enhanced Adesso TPM product features an improved User Interface, which enhances the user experience and simplifies navigation; an Interactive Analytics Dashboard, which provides proactive notification for corrective actions; an integrated Offline Planner that minimizes errors and eliminates duplicate entries from inputting spreadsheet data; and Top-Down and Bottom- Up Planning which facilitates and simplifies the annual planning process across the organization. The new common .Net platform in the cloud makes it easy for all clients to upgrade to new releases, critical in the SMB CPG market to avoid the cost and time that make customized solution updates so expensive and inefficient.

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions including an online community for client collaboration, an all-encompassing TPM (Trade Promotion Management) product on a cloud-based SaaS common platform (.Net), and unique consultative services to maximize the trade promotion effectiveness for the whole client community.

For more information, visit or call (847) 342-1095 Ext 4010.

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Jim Rowe, Sr. Partner MME

Fred Schroeder
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