Prudential Dynamic Portfolio Funds Under Management Hit £700m on 4th Birthday

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Prudential have seen their assets under management in their range of risk-managed Dynamic Portfolio funds grow to £700m in the four years since launch at the end of January 2010.

The fourth anniversary of the launch of the Dynamic Portfolios comes at a time when advisers are looking for more support from providers on asset allocation and investment fund selection – the latest Prudential research(1) reveals that over a third (35 per cent) of advisers want this kind of help.

The research also highlights that over half (59 per cent) of advisers are increasingly concerned about the potential liability and risk for their firm if they make the asset-allocation and fund-selection recommendations for clients, rather than the fund provider making those decisions. And of those who are concerned, only 68 per cent have risk management solutions in place to address this type of risk.

Matthew Williams, Prudential's Dynamic Portfolios Fund Manager, said: “We're delighted that our Dynamic Portfolios have continued to meet adviser and investor expectations over the four years since we launched. They have delivered sector-beating performance while continuing to keep each fund within its appropriate risk 'lane'. This is essential when investment funds are being used by advisers to match to customers' risk appetites.

"Four years ago advisers wanted solutions that simplified the investment-management process and provided increased support in the specialist areas of asset allocation and fund selection, and if anything this demand has grown.

"We recognise that asset allocation and fund selection can be time consuming for advisers and can increase their risk exposure. The Dynamic Portfolios utilise the joint skill-sets of Prudential's Portfolio Management Group and Morningstar OBSR to deliver an innovative range of risk-managed investment funds which can free up advisers to focus more time on the areas where they can add the most value to their clients, such as tax planning."

The five Dynamic Portfolios – Defensive, Cautious, Cautious Growth, Balanced and Adventurous – are available on a wide range of investment platforms as well as with Prudential's onshore and offshore bonds, income drawdown and personal pension products. Prudential launched 'clean share class' versions for the full range of its funds in November 2013.

1. Research conducted on behalf of Prudential among a nationwide sample of 210 investment advisers using an online survey in November 2013.

About Prudential:

Prudential plc is an international financial services group with significant operations in Asia, the US and the UK. They serve more than 24 million insurance customers and have £405 billion of assets under management.

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Louise Wilkie
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