Lifestyle Content Marketing Leader Thirstyco Partners With B2B Brand Builders Henderson Robb to Get Clients Found and Found Interesting with Video SEO

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Combining proven video SEO techniques and content infused with an editorial lifestyle feel, the Thirstyco Henderson Robb partnership creates findability for B2B clients through video-driven executive profiles, press releases, business presentations and web 4.0 posts.

Thirstyco is video-driven lifestyle content... driven by passion for life with style.

Video PR done twice per month, yields ten or more inbound calls per month from decision makers.

Thirtsyco President and Creative Director Johnny Demetriadis joined Peter Henderson, founding partner and Creative Director of Henderson Robb today to announce a joint marketing alliance between the two companies. Aimed at promoting video SEO as a proven and powerful means of getting response from through to hard-to-reach C-level decision makers worldwide, the arrangement combines Thirstyco's creativity and style with Henderson Robb's B2B strategic branding substance.

The two companies met when Henderson Robb engaged Thirstyco to produce, shoot and edit an executive profile video, to be used in the Toronto-based branding consultancy's new business pitches. “We wanted a lifestyle feel and we needed great video,” explains Bill Robb. “So we Googled lifestyle content video, Thirstyco's came up at the top of the results, we liked what we saw and we called. The rest as they say, is history.”

“The YouTube arrow icon that's so commonplace today is an eye magnet people are drawn to.” Adds Peter Henderson, “They want to click on it to see what’s behind it. So if you have a brand story to tell, there is no better way to tell it than with video and no better place to put it than on the web where people are looking.”

According to Gary Bauer Mobile Innovations Corporation -- a longstanding Thirstyco video press release client -- this is precisely how his video SEO campaigns work. Bauer's twice monthly video press releases yield an average of eleven inbound calls each month, many from C-level prospects who habitually watch business videos via personalized RSS feeds on their smartphones and tablets.

“We now own the search terms people use to search and get good steady traffic but best of all prospects call us, we don't call them,” says Bauer. “And as a side benefit we get free web content.” The landing page now hosts 50 videos and as many written articles, with all of them having been harvested from the video PR releases.”

For more information, please contact:

Davis Gravelsins - VP Marketing, Thirstyco Worldwide
Direct: (416) 706-7669
E-mail: davis(at)thirstyco(dot)ca

Peter Henderson - President & Creative Director
Direct: (416)-318-7952
E-mail: peterh(at)hendersonrobb(dot)com

Thirstyco Worldwide is a creative content marketing boutique with studios in Toronto, Canada. Driven by a passion for infusing life, humanity and art into content for commercial, agency and retail clients worldwide, Thirstyco curates and creates -- by adding style to substance, art to science, imagination to common sense and emotion to real experience.

“We Bring Business 2 Business.” Henderson Robb are experts in using market intelligence to develop strategy, and creative to engineer and implement integrated, multi-platform, online and offline marketing campaigns. Henderson Robb delivers valuable, actionable measurable results. Henderson Robb works with businesses to help them develop and grow strategically, building brand awareness for products and services that leads to increased sales.

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Davis Gravelsins
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