UtiliFIT, the At-Your-Desk Fitness Program, Announces its Biggest Update Yet

Atlanta health and wellness start up is making big advances with its office fitness game.

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Atlanta, GA (PRWEB) February 04, 2014

Just in time for New Year’s resolutions, the team at FIX has launched the largest, most expansive update yet for UtiliFITTM. UtiliFIT is the office fitness game that uses micro-challenges to get players up and out of their seats throughout the day – helping people lead healthier, more active lives.

This update expands UtiliFIT to add diet tracking to the core exercise program, factoring each of these behaviors into a weekly progress meter. Now, UtiliFIT players have a clear roadmap of easy-to-confirm activities that allow them to achieve the recommended amounts of daily activity (more moving/less sitting) and exercise, and to make smart diet choices.

In addition, UtiliFIT brings a companion app to market for iPhone and Android, eliminating user dependence on text messaging. Plus, UtiliFIT features an updated chat system, allowing users to like and dislike posts through the website’s social hub.

“Making fitness fit into people’s lives has always been a priority for us here at FIX. We do that by making things fun, interactive and bite-sized,” says Mike Tinney, CEO and Founder of FIX. “Our latest update combines the pillars of exercise and diet with our existing engine for activity, empowering players to reach new milestones in their personal fitness journeys.”

“Most people know diet and exercise are good for you,” adds Tim Church, M.D., M.P.D., Ph.D., FIX’s medical advisor. “What most people don’t realize is that diet and exercise are only two-thirds of the equation. There is a mounting body of evidence that suggests that too much sitting can kill you. UtiliFIT’s one of the best tools out there for addressing that. Combine that with the new exercise and diet features, and UtiliFIT starts to check all the right boxes.”

UtiliFIT is currently available as a corporate wellness service for companies of all sizes. More information is available at http://www.SittingIsSmoking.com.

About FIX: Fitness Interactive Experience
Founded in 2012 by CEO Mike Tinney, FIX has developed an interactive social media platform designed to make the pursuit of fitness an engaging game. The company’s health activity game, UtiliFIT™ (http://www.utilifit.com), is focused on helping employees reduce sedentary behavior and live healthier, more active lives. UtiliFIT complements any existing Corporate Wellness program, creating a healthier workforce and lowering companies’ healthcare costs.

About Dr. Tim Church
Tim is arguably one of the strongest voices in the nation encouraging Americans to lead a healthy and active lifestyle. A highly credentialed health advocate, Tim earned his MD and PhD from Tulane University in Preventative Health as well as a Masters degree in Public Health. Tim is often used as an expert source on preventative health in several media outlets such as The New York Times, the Los Angeles Times, CNN, the London Times, NPR, etc… Tim has served on several national, state, and city committees; he currently serves as a member on the Mayor’s Council for a Healthier Baton Rouge, hoping to motivate the local community to become more active and make healthier food choices. He has also been invited as a guest speaker for the United States Congress, Committee on Government Reform: Diet, Physical Activity and Dietary Supplements: The Scientific Basis for Improving Health, Saving Money and Preserving Personal Choice.


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