Dealers are flying blind online. They have no clue who is on their site, what their intent is and how to improve their website to capture more sales.
Scottsdale, AZ (PRWEB) January 31, 2014
Auto dealers nationwide are in the dark about who their buyers are online. With nine out of ten car purchases starting online, it's imperative to get a pulse on who these mysterious shoppers are. Car dealers continue to spend more and more money to make sure their websites and marketing is top notch to attract these buyers. The problem is, they rarely know who is on their website and what their intention is. New survey software from LotSight will help auto dealers shed light and get to know their online buyers intimately.
"Dealers are flying blind online. They have no clue who is on their site, what their intent is and how to improve their website to capture more sales," said Korey Bachelder, CEO & Founder of LotSight. "LotSight makes it easy to ‘talk’ to their customers. Dealers could try to call them up individually, but a survey makes it easy to have a conversation with a large number of buyers at the same time and records their answers in one place."
LotSight software allows auto dealers to peek inside the mind of the buyer and answer questions like - is this car priced right? How often do you buy a new car? What is the typical price you pay for a new car? How do you typically finance your car purchase?
Customer testimonials are key social proof for car buyers. Good ratings online mean a dealer can be trusted, and vice versa. LotSight makes it easy to get dealer feedback and testimonials through an online survey.
About LotSight (http://www.lotsight.com)
Founded in 2014, LotSight creates auto dealer insight tools for franchise and independent dealers in North America.