Melbourne, Australia (PRWEB) February 03, 2014
The core themes that excited and inspired the Siren Creative team this season are those of darkness, sexiness and sophistication. Our girl is tough. She’s sexy. She’s dark with a twist. The Campaign imagery channels this intensity and mixes it with an edgy Instagram inspired feel as a nod to the latest social media craze.
“The muse for the season is the epitome of tough glamour. She can rock a smokey eye, leather pants, sky high heels and a fur vest all at once, and leave everyone in her wake wishing they could do the same,” says Siren Creative Director Jamie Nelson.
The range is a sophisticated and urban one, with key looks that translate perfectly from lunch with the girls to dinner with the beau. The Siren offering includes styles like the Over the Knee Boot - the most blogged about look of the season, and the Pointed Pump, the shoe no girl can do without. Other hero looks include the hugely popular Block Heel, and a huge range of awesome Ankle Boots and Booties.
Materials for the season include specialty pony, animal print, luxurious leathers and beautiful soft kid suedes. Pair this back with chunky gold zips and sexy gold detailing and hardware and you have a look that rocks this world.
Born and raised in Melbourne Australia, Siren makes no apologies for its bold approach in the world of fashion. For the past decade Siren Shoes have been leading the market with inspirational footwear designed by a dynamic and seriously style savvy design team based in Melbourne. Siren has become one of Australia’s favourite fashion footwear labels and can be found in department stores, high street fashion retailers and online fashion stores.
For more information:
Campaign photos available at http://www.sirenshoes.com.au/campaign.html
Press Services Manager
Tel: +61 3 8415 0255