San Francisco, CA (PRWEB) February 03, 2014
Mediaplanet Publishing announces the distribution of the first installment of “International Travel”. The cross-platform campaign was distributed as an 8-page print publication within the San Francisco Chronicle, and digitally across a network of online platforms, reaching over 30 million potential readers.
By uniting the industry leaders in a strong call-to-action and targeting an influential audience both within the San Francisco Bay Area and across the country, Mediaplanet provides an essential travel guide for readers, mapping out the growing trends within international travel. The campaign strives to inspire readers to take initiative and explore the vast world beyond the U.S. borders by providing them with valuable tips and resources to begin planning their next trip.
William Chalmers, the Event Director of The Global Scavenger Hunt offers insight on today’s travel industry, “No generation of travelers has ever been better informed about their destinations…globalization and markets have opened more and more borders between countries, cultures and cuisines.”
With the help of well-traveled celebrities, sponsors, associations and key opinion leaders at the forefront of the travel industry, Mediaplanet’s campaign successfully covers topics such as:
Mediaplanet extends special thanks to its partners: Adventure Travel Trade Association, IF AND CO., PGA Tour, APEX, Travel and Tourism Research Association, US Travel Insurance Association, CNN, Anthony Bourdain, Ben Baller, Jason Dufner, Gary Player, MIR Corporation, Borton Oversees, Intrepid, Himalayan High Treks, Sierra Gorda Ecotours, Frontiers North Adventures, Row Adventures, and Columbus Travel Group.
Mediaplanet is the leading independent publisher of content marketing awareness campaigns, covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.