Liquor Wholesaling in Australia Industry Market Research Report Now Updated by IBISWorld

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Over the past five years, the Liquor Wholesaling in Australia industry has benefited from the increasing popularity of wine, spirits and imported beer. For this reason, industry research firm IBISWorld has updated its report on the Liquor Wholesaling industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

Over the past five years, beer consumption has declined in favour of wine and spirits, though craft and imported beers have become more popular.

The growing sophistication of the Australian palate combined with an expanding range of available liquor has led to consumers increasingly trying new beverages. Over the past five years, beer consumption has declined in favour of wine and spirits, although premium, craft and imported beers have become more popular. The Liquor Wholesaling industry in Australia has benefited from these trends as most industry operators deal mainly in wine, spirits and imported beer. According to IBISWorld industry analyst Ryan Lin, “only a few major wholesalers trade with the largest retailers, like supermarket chains, and these tend to deal with large volumes of high-turnover, low-value products.”

The Liquor Wholesaling industry is sensitive to factors that affect alcohol consumption, including trends in alcohol demand, tax changes for alcoholic products, real household discretionary income, regulations affecting the consumption of alcohol and changing social attitudes. “In the five years through 2013-14, the industry has fluctuated due to generally weak consumer conditions, shifting tastes, falling per capita alcohol consumption and increasing wholesale bypass,” says Lin. IBISWorld estimates that industry revenue will grow by an annualised 1.3% over the five years through 2013-14 to reach $6.2 billion. Revenue is expected to increase by 0.8% in 2013-14. The Liquor Wholesaling industry is characterised by a moderate level of market share concentration, with Metcash Limited and Diageo Australia Limited wielding significant market power.

The Liquor Wholesaling industry is forecast to record moderate revenue growth over the next five years. While some favourable product trends will boost liquor sales, the growing market power of the major supermarket chains and the associated increases in wholesale bypass will hurt industry operators. To combat these factors, liquor wholesalers will be looking to improve on the industry's reach and performance across the liquor market. Improvements in operating efficiency will be paramount to remaining competitive and retaining clients, as will cost cuts and warehouse efficiency improvements, which aim to reduce labour costs. The industry should benefit from evolving food and beverage trends and consumers' willingness to try new products.

For more information, visit IBISWorld’s Liquor Wholesaling report in Australia industry page.

Follow IBISWorld on Twitter:!/ibisworldau

IBISWorld industry Report Key Topics

Liquor wholesalers buy beer, wine and spirits from manufacturers and sell these products to pubs, bars, supermarkets and other liquor retailers. The industry also includes the wholesale operations of alcohol product manufacturers.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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