Inbound/Digital Marketing Company in the Washington DC Area Celebrates Four Years in Business

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In January 2010, Andrea Howard launched Social Media Maxima out of a need she saw for small business to get help managing their digital presence. The business started "In the black" and has continued to grow and develop over the past four years.

Social Media Maxima, Inc. opened the proverbial doors four years ago in January. Even as recently as 2010, social media was not leveraged by the majority of small businesses and there were few competitors in the market place. Social Media Maxima launched with unexpected results. Small business owners signed up for the service and by the six month mark, the new company had more clients than a single person could manage. Independent contractors were brought on to help with the implementation of social media campaigns.

Over the past four years there have been many developments in the field of social media. New sites have cropped up, existing sites like Google+ are gaining popularity now, and platforms like Facebook and Twitter have changed their algorithms many times over. The field of inbound marketing is in a constant state of flux and businesses working in this area need to be agile to keep up with the changes.

Along with the changing field of digital marketing, the company - Social Media Maxima, Inc. has evolved over these years. At the business launch the services offered were basic, social media management for small business. With each year, more complex services and larger contracts have reinforced the success of this business. At this four year anniversary, the business is strong, with an impressive revenue and client base, and creating new programs to serve the needs of larger and more diverse businesses.

With many small businesses struggling to survive, evidence of business success is inspiring to aspiring entrepreneurs. Developing the right product/service at the right time for the right audience is the key. Social Media Maxima, founding partner and President states, "Digital marketing is now a critical part of any business marketing plan. The days of waiting to see if the social media trend will blow over, are over. I predict that most businesses that make no effort to present and promote themselves on digital platforms will not be viable for too much longer."

Social Media Maxima, Inc. is an inbound/digital/online marketing company located in the Washington DC area. With a team of six individuals, they manage the social media platforms for about 30 companies. The also write and post blogs, develop email campaigns, write and distribute press releases, and design and develop custom websites.

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Andrea Howard

Andrea Howard
since: 08/2010
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Social Media Maxima
since: 07/2011
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Social Media Maxima

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