Moravia: Mass Personalization Spurs Localization Growth in Asia

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Globalization Leader to Discuss Localization Issues and Trends at Localization World Bangkok in February

Moravia Worldwide Logo

Moravia Worldwide Logo

During the past few years, mass personalization has created a skyrocketing need for products and services that speak to Asian buyers.

The growing need for personalized interaction in Asian languages is fueling the growth of the localization industry in the Asia Pacific region, said Renato Beninatto, CMO of Moravia.

“During the past few years, mass personalization has created a skyrocketing need for products and services that speak to Asian buyers,” said Beninatto. “To accommodate the spiking demand, Moravia has considerably expanded its on-the-ground operations in Nanjing, China and Tokyo.”

Moravia will discuss mass personalization and other localization issues pertinent to the Asia Pacific region at Localization World 2014, Booth 02, Feb. 24-26, at the Millennium Hilton Bangkok Hotel in Bangkok, Thailand.

Localization World is the leading conference for international business, translation, localization and global website management professionals. The event will focus on “localization in a global economy,” a theme that emphasizes the importance of language issues in globalization programs and initiatives.

A perennial sponsor of Localization World, Moravia will host a dinner cruise the evening of Tuesday, Feb. 25, when the company will welcome conference participants aboard the Grand Pearl 2 for an evening of networking, camaraderie and Thai cuisine.

About Moravia
Moravia is a leading globalization solution provider, enabling companies in the information technology, e-learning, and life sciences industries to enter global markets with high-quality multilingual products. Moravia's solutions include localization, product testing, internationalization, multilingual publishing, technical translation, content creation, machine translation, and workflow consulting. The company maintains global headquarters in the Czech Republic and North American headquarters in California, with local offices and production centers in Japan, China, Latin America, Ireland, USA and throughout Europe.

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Libor Safar
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