Founder Zlatko “Todd” Todic comments, “As a well-established, London-based floral design company, we are committed to being at the top of our game creatively and pride ourselves in continually coming up with innovative floral ideas."
London (PRWEB UK) 31 January 2014
Todich Floral Design, an award-winning wedding and events florist based in south London, has just revealed its 2014 look book featuring trend, colour and style predictions for spring, summer, autumn and winter wedding flowers this year. Following the first ever British Flowers Week at New Covent Garden Flower Market last year and a renewed focus on British floral heritage, it anticipates an ongoing trend towards the ‘British Country Garden’ style, with design inspiration coming from the sprawling historic gardens of stately homes.
This will translate to flowers for weddings and events that are natural and loose, with a touch of the whimsical too, in a nod to the fairytale walled garden in that famous historic novel, ‘The Secret Garden’. Full of pretty, delicate, seasonal blooms and foliage, designs will convey a sense of abundance and have a wild, ‘just picked’ look. Touches of topiary will feature in wedding reception flowers, and flower-covered walls, with items such as ladders, flower pots and watering cans to add a rustic feel.
Its colour palette for the look book is based around world renowned authority on colour Pantone’s colour of the year, ‘Radiant Orchid’; a captivating harmony of fuschia, purple and pink that emanates great joy, love and health and which has already featured heavily in the Spring/Summer 2014 Fashion Week shows.
Spring flowers and designs for bridal flowers will reflect the riot of colour returning to British gardens after winter and provide the perfect opportunity to mix it up with contrasting brights. In summer, pops of pink will appear in full, round designs for wedding bouquets and flowers, whose colour palette conjures images of ice cream soda, strawberry sundaes and warm, hazy days. As autumn comes, the palette will deepen to provide a richer base of dusty pinks, purples and deep aubergines and in winter it will cool with frosty lilacs, whites and blues.
Founder and owner Zlatko “Todd” Todic comments, “As a well-established, London-based floral design company, we are committed to being at the top of our game creatively and pride ourselves in continually coming up with innovative floral ideas for wedding flowers, corporate flowers and private clients alike. Our passionate team of London florists have years of experience between them and combine a sound knowledge of floristry techniques along with creative thinking to ensure we always deliver concepts that are fresh and unique.”
Todich Floral Design will be exhibiting at the upcoming National Wedding Show in London Olympia on 21-23 February on stand G101 and also designing an entrance display.
About Todich Floral Design
Todich Floral Design was founded by Zlatko “Todd” Todic and consists of a team of talented designers and florists with many years' experience in the industry. From hotel flowers in London and office flowers for corporate clients, to small bespoke weddings and private events, the team at Todich Floral Design specialise in using their wealth of knowledge and expertise to transform clients' floral requests and requirements in to unique, beautiful and innovative designs.
All flowers and plants at Todich Floral Design are sourced from local suppliers or direct from Covent Garden Flower Market and only those that meet the company's strict quality standards are used in its designs. Todich Floral Design also has a strong focus on seasonality and sustainability and is committed to running an eco-friendly business. In 2011 it was named Best Business for Customer Service at the Lambeth Business Awards and continues to build on this with a growing, satisfied base of corporate and private clients alike.