Video marketing is a preferred channel for consumers, a fact marketers should keep in mind when delivering marketing messages in 2014.
London, Ontario (PRWEB) February 03, 2014
Demand Metric has released its Video Marketing Plan Methodology and companion Video Marketing Essentials training course. These resources form a video marketing course, available online and on-demand, designed to equip the modern marketer to exploit the highly consumable and shareable medium of video.
The popularity of video continues to grow, yet many marketers have some reluctance to embrace video marketing because of perceived skills or technology deficiencies. This Demand Metric video marketing course equips marketers in companies of all sizes to understand how to produce quality videos that effectively influence purchase consideration.
The expert behind these video marketing resources from Demand Metric is Phi R. Schmidt, whose experience includes work on the movie “300” and commercials for corporate giants such as Toyota. “Short, entertaining marketing videos dramatically increase the decision to buy,” says Phi Schmidt, senior analyst at Demand Metric. “This trend is right in line with the surge of consumer adoption for smart phones and tablet devices. Video marketing is a preferred channel for consumers, a fact marketers should keep in mind when delivering marketing messages in 2014. It has become an expected part of the shopping experience, and furthermore, the growing expectation is to deliver high quality professional video immediately, across all possible devices. The video marketing resources we have just released will help marketers create high quality video that loads and plays quickly, and is simultaneously explicitly interactive and subtle.”
The Demand Metric Video Marketing Plan Methodology is currently available for free to all Demand Metric members. The Video Marketing Essentials online video marketing course is available now for free to all Gold and qualified Silver and Bronze members. Non-members can purchase course access for $1997 (USD).
About Demand Metric
Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs, and business owners with advisory services, 100+ research & benchmarking reports, 20+ consulting methodologies, 50+ training workshops & courses, and a library of 500+ practical tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,200+ corporate clients range from start-ups to consulting firms to members of the Global 1000. To learn more about Demand Metric, please visit: http://www.demandmetric.com.