John Fitzpatrick of Force Marketing to Host DealerOn Webinar

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Force Marketing’s President and CEO John Fitzpatrick will be hosting a DealerOn webinar aimed at helping dealers make the most of their ad dollars. Visit to sign up today.

John Fitzpatrick, the CEO and President of Force Marketing, one of the country’s leading automotive marketing firms, will be hosting a DealerOn webinar called “How to Make Your Ad Dollars Work Harder” on February 6, 2014.

The webinar is geared toward automotive dealers, and will go over several topics that will help them make the most of the money they spend on advertising. Fitzpatrick will discuss the ways that automotive advertising has shifted from a traditional model to a comprehensive model that includes direct mail, digital marketing, email marketing and more. He will also explain how dealers can increase their total units sold by integrating their marketing efforts into a multi-channel approach.

“Unfortunately, many dealers are still very inefficient with their advertising efforts, and yet we know firsthand that there’s a highly-targeted approach through technology that can lead to a much greater return on their ad dollars,” said Fitzpatrick. “In this DealerOn webinar, I hope to get dealers thinking about how implementing a more innovative and comprehensive multi-channel strategy will help them gain more leads, and thus sell more vehicles.”

This is the second DealerOn webinar to be hosted by Fitzpatrick. The first webinar focused on how dealers can target and convert more online vehicle shoppers by better understanding the online path to purchase, and was attended by many dealers and dealership employees from across the country.

“How to Make Your Ad Dollars Work Harder” will begin at 12:00 p.m. Eastern, and will last one hour.

Anyone who would like to learn more about how a dealership can maximize the advertising dollars it spends can sign up for Fitzpatrick’s DealerOn webinar in advance by visiting!


Force Marketing is an automotive direct mail, digital and email marketing company headquartered in Atlanta, Ga. The company offers marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazine’s 500|5000 list of the fastest-growing private companies in the U.S. in 2013 for the fifth consecutive year. More information about their auto dealership marketing services can be found online at

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Kate Andra
Force Marketing
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