Navigo® Digital Signage Reinforces Brand Awareness for Building Owners and Property Management Firms

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Navigo technology, developed by Interactive Touchscreen Solutions, Inc., is used to promote organization brands and build awareness throughout communities

Recent installations of the Navigo Suite of Products from Interactive Touchscreen Solutions, Inc. show that customers continue to rely on Navigo digital signage to attract and retain customers through brand awareness.

Vornado/Charles E. Smith leverages Navigo throughout their commercial DC portfolio to greet tenants and visitors with cutting edge and innovative digital signage technology. Each Navigo digital sign and directory provides a unified visual and interactive experience to help visitors and prospective tenants quickly recognize the Vornado brand.

In addition to providing building directory assistance, Navigo provides general information about the organization, space availability, and local amenity information.

“The real estate market has tough competition for gaining tenants and offering unique features that no other facility can offer,” said Natalie Bobila, ITS vice president sales and marketing. “Our Navigo Suite of Products allows organizations to select the right form of digital communication to create brand recognition for the client, an appealing, modern feature for tenants and the most effective way to reach their audience.”

Creating an easily identifiable design for instant product or organization recall is essential in marketing of products and services. Facility managers nationwide are using Navigo digital signage to reiterate their brand through visual and interactive avenues.

Navigo allows facility managers to continually update and edit content displayed on screens throughout their portfolio. The live changes that can be posted immediately help organizations to promote sponsored events, feature products and educate visitors about their initiatives. Promotions can be set on an automatic rotation or as desired basis.

Competition is not only high for existing facilities, but for new construction as well. To rise above competition, CANA Construction’s Navigo digital sign is a project showcase allowing prospective and existing customers to view the progress of various construction projects. The touchscreen interface in Calgary, Canada, provides a simple and innovative experience for customers to search projects by certain criteria, read an overview and view numerous photos and videos pre and post construction.

“Getting information you want – instantly, has become the norm,” Bobila said. “Through our products, users and managers exchange information immediately. There is no wasted time trying to find what you are looking for, it’s all available with the swipe of a finger. Users remember what they like and what works. They carry that experience with them.”

Interactive Touchscreen Solutions, Inc. provides touchscreen directories and digital signage for Corporate Buildings, Hospitals, Government & Private Facilities, Universities, Museums and other Public Buildings. Interactive Touchscreen Solutions, Inc. product line, Navigo, includes solutions for Wayfinding, Digital Signage and Visitor Badging/Processing. For more information on recent installations and general product information, please contact Interactive Touchscreen Solutions, Inc. at (800) 652-4830.

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Natalie Bobila
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