Unlikely Heroes is dedicated to eradicating modern-day slavery through strategic rescues and the implementation of restoration homes and holistic rehabilitation centers.
Los Angeles, CA (PRWEB) February 10, 2014
To coincide with the White House's announcement of January as National Slavery and Human Trafficking Prevention month, international anti-human trafficking organization Unlikely Heroes launched a human trafficking awareness and prevention campaign, including updated branding and a new website. Based in Los Angeles, Unlikely Heroes is dedicated to eradicating modern-day slavery through strategic rescues and the implementation of restoration homes and holistic rehabilitation centers. Unlikely Heroes has residential restoration homes and projects for child victims of sex slavery in The Philippines, Thailand and Mexico. Current conservative estimates say there are over 27 million people trapped in modern-day slavery worldwide. It is considered one of the fastest growing criminal industries in the world.
The new Unlikely Heroes website features in-depth updates on each of the Unlikely Heroes projects, awareness and educational information on the issue of human trafficking, words and imagery designed to inspire visitors, and a brand new crowd-funding platform to offer a way for anyone to get involved to become a hero themselves. The crowd-funding platform, referred to on the website as “Campaigns,” exists to create a space for anyone who wants to join the movement to end human trafficking. Users can register to host their own Campaign and use it as a way to bring awareness to the cause and raise funds in their own way – birthday gift donations, church or school events, car washes, etc.
In an article released on January 30, 2014, Forbes Magazine praised the Unlikely Heroes business model and fundraising events, saying, “The young & stylish crowd enjoyed the social aspect of the event, but also demonstrated their commitment to the Unlikely Heroes cause by donating over $150,000 that night. Emerging philanthropists, especially millennials, are growing accustomed to having it all in one – sustainable & cause-centric organizations, entertaining social events, & creating real immediate impact.” The article, titled The 'Unlikely' Social-Cause Startup Attracting Young Hollywood, emphasizes not only the effective Unlikely Heroes programs for survivor care, but also the organization’s strong relationships with celebrities in the entertainment industry.
Also in the Forbes article, Founder and CEO of Unlikely Heroes Erica Greve says about her method of running Unlikely Heroes, “Whether we are rescuing a girl out of a brothel, or recognizing the accomplishments of a celebrity advocate at one of our red carpet events, we do our best to protect the vulnerable and highlight the valuable.”
Unlikely Heroes has also launched their viral Public Service Announcement, summarizing the global issue of human trafficking and explaining the Unlikely Heroes plan to combat it. The PSA includes interviews from several members of the Unlikely Heroes team, as well as inspirational stories of the rescues and rehabilitation taking place at the Unlikely Heroes Restoration Homes. In the video Greve reiterates, “Our mission at Unlikely Heroes is to rescue, restore and rehabilitate child victims of sex slavery worldwide.”
For National Slavery and Human Trafficking Prevention Month, Unlikely Heroes has intended to reach a broad spectrum of demographics through editorial articles and an ad campaign that will continue throughout the year.
In reference to the Unlikely Heroes awareness plan for 2014, Ben Decker, the Unlikely Heroes Director of Outreach and Strategic Partnerships, says, “It is important that people become intimately aware of the issue of modern-day slavery. We are working intentionally to expand our awareness and prevention campaigns throughout the year – not keeping them confined to January as National Slavery and Human Trafficking Prevention Month.”
Through a long-standing partnership, Unlikely Heroes received a donation of two full-page PSA ads in national celebrity weekly publication, OK! Magazine, reaching millions. The ad, also designed and developed by Sharp Machine Media, reads, among other things, “Every human being no matter what race, color or age, was born to be free and stay free. Time and time again, history has proven that when people join their voices together, change is inevitable.” Functionally similar ads will be run throughout the year in OK! Magazine, Relevant Magazine and Solutions Magazine, as well as other partner publications.
About Unlikely Heroes
The Unlikely Heroes mission is to rescue, restore and rehabilitate child victims of sex slavery through the implementation of restoration homes, rescue and prevention programs. We accomplish this through three main programs: Rescue, Restore & Rehabilitate. Unlikely Heroes teams are on the ground in high-risk areas working to rescue kids out of sex slavery in the Philippines, Thailand, Mexico & the USA. Unlikely Heroes operates restoration homes that provide; housing, safety, medical and therapeutic treatment services to child victims of sex slavery.
About Sharp Machine Media
Sharp Machine is a branding, strategy and design studio located in Redding, CA. They focus on creating memorable brands crafted around the founder’s purpose, so that an audience can connect to the brand on an emotional level. They believe that this is crucial for brand loyalty and longevity.