Canada, Europe, Asia and emerging markets such as Brazil are part of our daily routine now. The natural progression was to formalize the process of on-boarding the referrals and sales leads we receive from abroad.
New York, New York (PRWEB) January 31, 2014
Search Marketing Group, Inc. (http://www.searchmarketinggroup.com) is pleased to announce the promotion of Alan Occhiuti to Vice President, Global Sales.
Occhiuti joined Search Marketing Group, Inc. (SMG) in 2009 and helped establish Search Marketing Group's core sales and operations processes. Occhiuti was also instrumental in the company's growth from a start-up to a nationally-recognized firm.
Over the last few years, United States-based companies have tapped SMG to help them expand into and formulate strategies to serve foreign markets. SMG's resulting infrastructure and experience gains has perfectly positioned the company to serve foreign clients who wish to tap the U.S. market. With global interactive advertising spend increasing rapidly, SMG is planning the Q2 launch of their new website to better position the company as a global interactive marketing agency while still maintaining their boutique feel and structure.
"Over the past five-plus years, many of our domestic clients have tapped us to help them expand their advertising, even their footprint, globally," explains company president David Berger.
"Canada, Europe, Asia and emerging markets such as Brazil are part of our daily routine now. The natural progression was to formalize the process of on-boarding the referrals and sales leads we receive from abroad. Having Alan head up that process was equally natural. It is well-timed with the expansion of our New Jersey headquarters and the release of our new website which is long overdue."
"Over the years, our search engine marketing teams have become adept at international SEM across various languages and search engines. From Google and Bing to Baidu, our ability to optimize campaigns globally is well-established."
"Our web development staff have expertise in translations and multi-lingual content management. The interest from domestic clients in foreign market opportunities has resulted in operations which can support foreign clients who are interested in tapping the U.S. market as well. We're already handling existing relationship's satellite offices in many of these countries, anyway. It was all there, we just needed to put a bow on it. Our Q2 website launch will be a big step in formalizing our global go-to-market strategy. I'm very excited about it."
About Search Marketing Group, Inc.
Search Marketing Group is a global-reaching boutique interactive marketing agency specializing in search engine marketing, web site design, application development and data integration based in the New York City area with headquarters in Englewood Cliffs, New Jersey.